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Publicity & PR

[Via prexamples.com entitled 2012 in Review – Top 20 PR Campaigns and Stunts of the Year, posted by Rich Leigh on 30th Dec 2012]  At JoTo PR we get asked to post reviews of PR campaigns – good and bad. Sometimes... Read More
The History of Press Releases and Their Importance to PR Ivy Ledbetter Lee (July 16, 1877 – November 9, 1934) is considered by some to be the founder of modern public relations. The term Public Relations is... Read More
The story of how Reebok told rapper, Rick Ross, to take a hike – just not in their shoes. Despite topping Billboard Charts as a popular Hip-Hop artist, Rick Ross was shamed from fame by 72,000 women – resulting... Read More
When a company hires a PR firm, it is typically to get stories about them into the media.  Therefore, it’s helpful if you understand what it takes to get stories into the press so that you can assist your... Read More

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