Publicity & PR

Publicity is a tool of public relations (PR). Whereby PR is a long-term strategy that helps forge relationships with your public – publicity is what speaks to the public and convinces them that you know what you... Read More
Skinspirations Introduction Outer appearances have become increasingly important today among both men and women. In their quest to improve what they believe to be surface imperfections, many Americans are turning... Read More
In essence, PR is a business owner’s best weapon – what you turn to in the bottom of the ninth when all bets are off. But many companies today don’t understand what PR is and the value it can bring. Read on... Read More
Here at JoTo we consistently field the questions: “What is PR?” and “Why does my business need it?” According to Public Relations News, “Public Relations is the management function which evaluates... Read More

Advice Disclaimer. This information is not intended to be a substitute for professional public relations or legal advice. Do not disregard professional legal advice or delay seeking professional PR or legal advice because of something you have read here. Contact an attorney to obtain advice on any particular legal issue or problem. Use of this Web site or any of its e-mail links do not create an agency-client relationship between JoTo PR and the user.