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The #PRFail – How Was Safety NOT Their First Concern???

Author: Jeaunae PearsonOn: Sep 08Categories: #PRFAILS, Company Blog

The #PRFail – How Was Safety NOT Their First Concern???

Part of having a sound strategic communications plan is so that you never have to use your crisis communication plan. Certainly, the latter should always be at the ready, but viewed more like a life insurance policy – you never want to use it, but you...

#PRWIN Squatty Potty: Regularity Reigns Supreme

Author: Karla Jo HelmsOn: Aug 23Categories: #PRWINS, JoTo PR

#PRWIN Squatty Potty: Regularity Reigns Supreme

#PRWINS, JoTo PR

Winner of a Shark Tank episode, the founders of this real product invented it out of necessity. Here’s how they applied successful principles of public relations—using outrageous emotional impact to make it big time. The founder of the Squatty Potty’s...

#PRFAIL: Equifax or Equifear?

Author: Karla Jo HelmsOn: Apr 05Categories: #PRFAILS, JoTo PR

The September 2017 breach of credit reporting agency Equifax, which exposed the personal data of 150 million Americans as well as residents of the UK and Canada, was so extensive as to be dumbfounding. Certainly few compromises of its scope and magnitude...

JoTo PR in the News: Turning Walls into Company Culture

Author: Karla Jo HelmsOn: Dec 19Categories: Company Blog, Exposure: Client in the News, JoTo PR, Timeline

Switching out Walls for a Better Company Culture: JoTo PR CEO, Karla Jo Helms, had a byline article featured in Entrepreneur article titled, The Surprising Thing I Gained When I Switched to a Remote Workforce Karla Jo Helms traded in her downtown PR office...

Client in the News: HireBox On the Importance of Soft Skills Over Experience

Author: Karla Jo HelmsOn: Dec 19Categories: Company Blog, Exposure: Client in the News, JoTo PR, Timeline

Client in the News: HireBox On the Importance of Soft Skills Over Experience

Company Blog, Exposure: Client in the News, JoTo PR, Timeline

Speaking Is Better for Your Resume JoTo PR Client, HireBox was featured in an article in Small Business Trends on Why companies should hire with soft skills in mind. Hiring quality talent is hard, no matter what field you’re in. There’s reputation,...

The Basics of Putting Out a Fire: Crisis Management 101

Author: Karla Jo HelmsOn: Dec 06Categories: Company Blog, Exposure: Client in the News, JoTo PR, Timeline

The Basics of Putting Out a Fire: Crisis Management 101

Company Blog, Exposure: Client in the News, JoTo PR, Timeline

When you find yourself unwittingly in a PR crisis, do you know what to do? Warning: the instinctive actions you would normally take to defend yourself are diametrically opposite to what it really takes to get out alive. Look at these two groups of companies...

#PRinHistory: The Boston PR Party

Author: Karla Jo HelmsOn: Dec 01Categories: #PRinHistory, JoTo PR

#PRinHistory: The Boston PR Party

#PRinHistory, JoTo PR

While it’s likely you are familiar with the famous act by the American colonists in 1773 known as the Boston Tea Party, here’s a quick refresher: The American colonists believed Britain was unfairly taxing them to pay for expenses incurred during...

#PRWIN: Netflix Doesn’t Want You to Sleep

Author: Karla Jo HelmsOn: Dec 01Categories: #PRWINS, JoTo PR

#PRWIN: Netflix Doesn’t Want You to Sleep

#PRWINS, JoTo PR

Take a moment and think of all the competitors Netflix has and I bet I have one that you’ve never thought of before. It’s sleep. Earlier this month Netflix CEO, Reed Hastings, commented that Netflix’s biggest competitor is sleep and the more you...

#PRFAIL: Beware: A Global News Force

Author: Karla Jo HelmsOn: Dec 01Categories: #PRFAILS, JoTo PR

#PRFAIL: Beware: A Global News Force

#PRFAILS, JoTo PR

The old saying that I tell everyone is: “Knowledge is power.” Knowledge is the backbone from which people, professionally and socially, make their decisions. Poor decisions are made from a lack of knowledge, or bad knowledge, and good decisions are...

Novus Detox Center Alerts Police and EMS to Risk of Accidental Fentanyl Overdose

Author: Karla Jo HelmsOn: Nov 24Categories: Company Blog, Exposure: Client in the News, Healthcare Press Releases, JoTo PR, Timeline

Recent reports document accidental fentanyl overdoses among police officers, and fentanyl/synthetic opioid overdose deaths have doubled in just one year. Novus Detox Center urges first responders to be aware of the danger and take precautions. NEW PORT...

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