Winner of a Shark Tank episode, the founders of this real product invented it out of necessity. Here’s how they applied successful principles of public relations—using outrageous emotional impact to make it... Read More Winner of a Shark Tank episode, the founders of this real product invented it out of necessity. Here’s how they applied successful principles of public relations—using outrageous emotional impact to make it... Read More The September 2017 breach of credit reporting agency Equifax, which exposed the personal data of 150 million Americans as well as residents of the UK and Canada, was so extensive as to be dumbfounding. Certainly... Read More
Switching out Walls for a Better Company Culture: JoTo PR CEO, Karla Jo Helms, had a byline article featured in Entrepreneur article titled, The Surprising Thing I Gained When I Switched to a Remote Workforce Karla... Read More
Speaking Is Better for Your Resume JoTo PR Client, HireBox was featured in an article in Small Business Trends on Why companies should hire with soft skills in mind. Hiring quality talent is hard, no matter what... Read More
When you find yourself unwittingly in a PR crisis, do you know what to do? Warning: the instinctive actions you would normally take to defend yourself are diametrically opposite to what it really takes to get out... Read More
While it’s likely you are familiar with the famous act by the American colonists in 1773 known as the Boston Tea Party, here’s a quick refresher: The American colonists believed Britain was unfairly taxing them... Read More
Take a moment and think of all the competitors Netflix has and I bet I have one that you’ve never thought of before. It’s sleep. Earlier this month Netflix CEO, Reed Hastings, commented that Netflix’s biggest... Read More
The old saying that I tell everyone is: “Knowledge is power.” Knowledge is the backbone from which people, professionally and socially, make their decisions. Poor decisions are made from a lack of knowledge,... Read More Recent reports document accidental fentanyl overdoses among police officers, and fentanyl/synthetic opioid overdose deaths have doubled in just one year. Novus Detox Center urges first responders to be aware of... Read More
STEM employment growth is double that of other jobs, and 93 out of 100 STEM careers had wages above the national average. IT expert Monica Eaton-Cardone calls for expanded STEM education to improve career opportunities... Read More