Let’s Get This Anti-PR™ Party Started!
89% of marketers say that brand awareness was their top goal in 2020.1 That’s unlikely to change much this year. And they have good reason to make branding a top priority – the best way to sell your o [...]
Marketing. PR. No Damn Difference…Riiiight?
W.R.O.N.G. Wrong. If you were things there wasn’t, you’re far from alone. In fact, we surveyed CEOs from the U.S. Inc. 5000 list and found that more than 46% of them confused PR with advertising. You’ [...]
“Disruptive Innovators Changing Markets in a Post-Covid Economy” Quarantined Press Conference
“Disruptive Innovators Changing Markets in a Post-Covid Economy” Quarantined Press Conference discussing The Threat to Our National Supply Chain Thursday, February 25th 2-3pm EST Reserve Your S [...]
The #PRFail – How Was Safety NOT Their First Concern???
Part of having a sound strategic communications plan is so that you never have to use your crisis communication plan. Certainly, the latter should always be at the ready, but viewed more like a life i [...]
#PRWIN Squatty Potty: Regularity Reigns Supreme
Winner of a Shark Tank episode, the founders of this real product invented it out of necessity. Here’s how they applied successful principles of public relations—using outrageous emotional impact to m [...]
#PRFAIL: Equifax or Equifear?
The September 2017 breach of credit reporting agency Equifax, which exposed the personal data of 150 million Americans as well as residents of the UK and Canada, was so extensive as to be dumbfounding [...]
JoTo PR in the News: Turning Walls into Company Culture
Switching out Walls for a Better Company Culture: JoTo PR CEO, Karla Jo Helms, had a byline article featured in Entrepreneur article titled, The Surprising Thing I Gained When I Switched to a Remote W [...]
Client in the News: HireBox On the Importance of Soft Skills Over Experience
Speaking Is Better for Your Resume JoTo PR Client, HireBox was featured in an article in Small Business Trends on Why companies should hire with soft skills in mind. Hiring quality talent is hard, no [...]
The Basics of Putting Out a Fire: Crisis Management 101
When you find yourself unwittingly in a PR crisis, do you know what to do? Warning: the instinctive actions you would normally take to defend yourself are diametrically opposite to what it really take [...]
#PRinHistory: The Boston PR Party
While it’s likely you are familiar with the famous act by the American colonists in 1773 known as the Boston Tea Party, here’s a quick refresher: The American colonists believed Britain was unfairly t [...]
