public relations

#PRFAIL: Equifax or Equifear?

Author: Karen BarthOn: Apr 05Categories: Company Blog

  The September 2017 breach of credit reporting agency Equifax, which exposed the personal data of 150 million Americans as well as residents of the UK and Canada, was so extensive as to be dumbfounding. Certainly few compromises of its scope and...

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JoTo PR in the News: Turning Walls into Company Culture

Author: KJOn: Dec 19Categories: Company Blog

Switching out Walls for a Better Company Culture: JoTo PR CEO, Karla Jo Helms, had a byline article featured in Entrepreneur article titled, The Surprising Thing I Gained When I Switched to a Remote Workforce Karla Jo Helms traded in her downtown PR office...

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Client in the News: HireBox On the Importance of Soft Skills Over Experience

Author: KJOn: Dec 19Categories: Company Blog

Client in the News: HireBox On the Importance of Soft Skills Over Experience

Company Blog

Speaking Is Better for Your Resume JoTo PR Client, HireBox was featured in an article in Small Business Trends on Why companies should hire with soft skills in mind. Hiring quality talent is hard, no matter what field you’re in. There’s reputation,...

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The Basics of Putting Out a Fire: Crisis Management 101

Author: KJOn: Dec 06Categories: Company Blog

The Basics of Putting Out a Fire: Crisis Management 101

Company Blog

When you find yourself unwittingly in a PR crisis, do you know what to do? Warning: the instinctive actions you would normally take to defend yourself are diametrically opposite to what it really takes to get out alive. Look at these two groups of companies...

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#PRinHistory: The Boston PR Party

Author: KJOn: Dec 01Categories: Company Blog

#PRinHistory: The Boston PR Party

Company Blog

While it’s likely you are familiar with the famous act by the American colonists in 1773 known as the Boston Tea Party, here’s a quick refresher: The American colonists believed Britain was unfairly taxing them to pay for expenses incurred during...

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#PRWIN: Netflix Doesn’t Want You to Sleep

Author: KJOn: Dec 01Categories: Company Blog

#PRWIN: Netflix Doesn’t Want You to Sleep

Company Blog

Take a moment and think of all the competitors Netflix has and I bet I have one that you’ve never thought of before. It’s sleep. Earlier this month Netflix CEO, Reed Hastings, commented that Netflix’s biggest competitor is sleep and the more you...

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#PRFAIL: Beware: A Global News Force

Author: KJOn: Dec 01Categories: Company Blog

#PRFAIL: Beware: A Global News Force

Company Blog

The old saying that I tell everyone is: “Knowledge is power.” Knowledge is the backbone from which people, professionally and socially, make their decisions. Poor decisions are made from a lack of knowledge, or bad knowledge, and good decisions are...

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Novus Detox Center Alerts Police and EMS to Risk of Accidental Fentanyl Overdose

Author: KJOn: Nov 24Categories: Company Blog

Recent reports document accidental fentanyl overdoses among police officers, and fentanyl/synthetic opioid overdose deaths have doubled in just one year. Novus Detox Center urges first responders to be aware of the danger and take precautions. NEW PORT...

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STEM Education Is Vital to Fill Over 2.6 Million Job Openings by 2024

Author: KJOn: Nov 24Categories: Company Blog

STEM employment growth is double that of other jobs, and 93 out of 100 STEM careers had wages above the national average. IT expert Monica Eaton-Cardone calls for expanded STEM education to improve career opportunities for women. (Tampa Bay, FL) November...

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What’s That Blinding Light? The Ever-Brightening Gleam of Teeth Whitening—CDA Weighs In

Author: KJOn: Nov 24Categories: Company Blog

The teeth whitening market has seen unprecedented growth in recent years, and is expected to reach US$7.4 billion by 2024. John Moore, owner of CDA, discusses the areas that are driving this growth. San Antonio, TX (November 21, 2017)—There are lights...

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