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Publicity as a Tool of PR

Publicity is a tool of public relations (PR). Whereby PR is a long-term strategy that helps forge relationships with your public – publicity is what speaks to the public and convinces them that you [...]

By |2013-09-26T10:48:00+00:00September 26th, 2013|JoTo PR|Comments Off on Publicity as a Tool of PR

PR Tip: How to Get PR

As in most things, there is a right way and many wrong ways for businesses to utilize Public Relations in an attempt to get public attention.   I see examples of misguided PR efforts pretty regular [...]

By |2013-07-23T08:25:00+00:00July 23rd, 2013|PR Tips|Comments Off on PR Tip: How to Get PR
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