PRFail | JoTo PR | The Anti-Public Relations PR FirmJoTo PR

Home / PRFail

#PRFAIL: Oh, You Actually Think We Suck.

Author: Jeaunae PearsonOn: Dec 09Categories: #PRDisruption, #PRFAILS, JoTo PR, Social Media PR

#PRFAIL: Oh, You Actually Think We Suck.

#PRDisruption, #PRFAILS, JoTo PR, Social Media PR

#PRFAIL: Oh, You Actually Think We Suck – Maybe We Shoulda Checked First There’s a saying that perception is reality – but that isn’t necessarily true. More accurately, our perception may feel very real, but aren’t necessarily fact. JPMorgan...

#PRFAIL: Bad News: Yes, The News Really Is A Lot Of Sound and Fury

Author: Karla Jo HelmsOn: Jun 03Categories: #PRFAILS, Company Blog, Exposure: Client in the News, JoTo PR

#PRFAIL: Bad News: Yes, The News Really Is A Lot Of Sound and Fury

#PRFAILS, Company Blog, Exposure: Client in the News, JoTo PR

Today, when scanning headlines, a specimen like “Nancy Pelosi Torches Donald Trump’s New Immigration Plan With Melania Trump Dig” hardly goes amiss (yes, that’s real, from HuffPost). People are “slamming,” “digging” at, and “torching”...

#PRFAIL: Bad News Part II: Google Has an Opinion, Too

Author: Karla Jo HelmsOn: Jun 03Categories: #PRFAILS, Company Blog, Exposure: Client in the News, JoTo PR

#PRFAIL: Bad News Part II: Google Has an Opinion, Too

#PRFAILS, Company Blog, Exposure: Client in the News, JoTo PR

You may have heard the saying that there’s no such thing as an “unbiased opinion.” In fact the term is an oxymoron in itself. As we just explored, when we have a journalism climate that seems to be driven by reporting on people’s opinions, if...

#PRFAIL: Uber’s PR is One Big Car Accident

Author: Karla Jo HelmsOn: Dec 12Categories: #PRFAILS, Company Blog, JoTo PR

#PRFAIL: Uber’s PR is One Big Car Accident

#PRFAILS, Company Blog, JoTo PR

With the news of Uber’s impending IPO hot off the press, it’s worth a look into the ongoing disaster that is Uber’s PR status. Wall Street could value the “technology platform” at up to $120 billion,1 but the company continues to weather controversy,...

#PRFAIL: Lack of Sensitivity = Huge Liability for Nivea

Author: Karla Jo HelmsOn: Dec 11Categories: #PRFAILS, Company Blog, JoTo PR

#PRFAIL: Lack of Sensitivity = Huge Liability for Nivea

#PRFAILS, Company Blog, JoTo PR

Knowing and being respectful of your public is priority one in PR and advertising, but skincare company Nivea has provided repeated case studies in how to fail at this miserably. Not only fail but appear to promote outright racist ideas – 2017 for Nivea...

#PRFAIL – The NFL’s PR Problem

Author: Karla Jo HelmsOn: Feb 16Categories: #PRFAILS, JoTo PR

#PRFAIL – The NFL’s PR Problem

#PRFAILS, JoTo PR

Photo by: Keith Allison from Hanover, MD, USA They may be “just games,” but professional sports actually serve an important function in our society, which more often brings us together than drives us apart. They provide cause for hope...

The Basics of Putting Out a Fire: Crisis Management 101

Author: Karla Jo HelmsOn: Dec 06Categories: Company Blog, Exposure: Client in the News, JoTo PR, Timeline

The Basics of Putting Out a Fire: Crisis Management 101

Company Blog, Exposure: Client in the News, JoTo PR, Timeline

When you find yourself unwittingly in a PR crisis, do you know what to do? Warning: the instinctive actions you would normally take to defend yourself are diametrically opposite to what it really takes to get out alive. Look at these two groups of companies...

#PRFAIL: Beware: A Global News Force

Author: Karla Jo HelmsOn: Dec 01Categories: #PRFAILS, JoTo PR

#PRFAIL: Beware: A Global News Force

#PRFAILS, JoTo PR

The old saying that I tell everyone is: “Knowledge is power.” Knowledge is the backbone from which people, professionally and socially, make their decisions. Poor decisions are made from a lack of knowledge, or bad knowledge, and good decisions are...

#PRWinTampaBay: Tampa Wins Inaugural Food Fight

Author: Karla Jo HelmsOn: Oct 31Categories: #PRTampaBay, #PRWINS, JoTo PR

I know this has been a long and dense newsletter, so I’ll leave you with something fun but beneficial out of Tampa Bay. Given the proximity to each other, a small territorial rivalry has formed between St. Petersburg and Tampa, Florida. Whether they...

#PRinHistory: The Origins of Your Digital Life

Author: Karla Jo HelmsOn: Oct 31Categories: #PRinHistory, JoTo PR

#PRinHistory: The Origins of Your Digital Life

#PRinHistory, JoTo PR

rawpixel.com Social media seems to be the bedrock of modern society, as 81% of the population is on social media in some fashion. I don’t know if you can get a more “common denominator” stat than that!1 Effective and real PR today understands that...

1 2

Advice Disclaimer. This information is not intended to be a substitute for professional public relations or legal advice. Do not disregard professional legal advice or delay seeking professional PR or legal advice because of something you have read here. Contact an attorney to obtain advice on any particular legal issue or problem. Use of this Web site or any of its e-mail links do not create an agency-client relationship between JoTo PR and the user.