#PRFAIL: Oh, You Actually Think We Suck.
#PRFAIL: Oh, You Actually Think We Suck – Maybe We Shoulda Checked First There’s a saying that perception is reality - but that isn’t necessarily true. More accurately, our perception may feel very r [...]
#PRFAIL: Bad News: Yes, The News Really Is A Lot Of Sound and Fury
Today, when scanning headlines, a specimen like “Nancy Pelosi Torches Donald Trump’s New Immigration Plan With Melania Trump Dig” hardly goes amiss (yes, that’s real, from HuffPost). People are “slamm [...]
#PRFAIL: Bad News Part II: Google Has an Opinion, Too
You may have heard the saying that there’s no such thing as an “unbiased opinion.” In fact the term is an oxymoron in itself. As we just explored, when we have a journalism climate that seems to be dr [...]
#PRFAIL: Uber’s PR is One Big Car Accident
With the news of Uber’s impending IPO hot off the press, it’s worth a look into the ongoing disaster that is Uber’s PR status. Wall Street could value the “technology platform” at up to $120 billion,1 [...]
#PRFAIL: Lack of Sensitivity = Huge Liability for Nivea
Knowing and being respectful of your public is priority one in PR and advertising, but skincare company Nivea has provided repeated case studies in how to fail at this miserably. Not only fail but app [...]
#PRFAIL – The NFL’s PR Problem
Photo by: Keith Allison from Hanover, MD, USA They may be “just games,” but professional sports actually serve an important function in our society, which more often brings us together [...]
The Basics of Putting Out a Fire: Crisis Management 101
When you find yourself unwittingly in a PR crisis, do you know what to do? Warning: the instinctive actions you would normally take to defend yourself are diametrically opposite to what it really take [...]
#PRFAIL: Beware: A Global News Force
The old saying that I tell everyone is: “Knowledge is power.” Knowledge is the backbone from which people, professionally and socially, make their decisions. Poor decisions are made from a lack of kno [...]
#PRWinTampaBay: Tampa Wins Inaugural Food Fight
I know this has been a long and dense newsletter, so I’ll leave you with something fun but beneficial out of Tampa Bay. Given the proximity to each other, a small territorial rivalry has formed betwee [...]
#PRinHistory: The Origins of Your Digital Life
rawpixel.com Social media seems to be the bedrock of modern society, as 81% of the population is on social media in some fashion. I don’t know if you can get a more “common denominator” stat than that [...]
