Public relations is a tool that can take a company from the background into the spotlight – but the only way to do that successfully is with a methodical plan that merges the company’s aspirations [...]
Internal PR campaigns for corporations are advantageous in growing the bottom line – your management being a target market to foster. A recent study highlights the lack of confidence in leade [...]
Conscious consumerism proves PR was at work for years to start and change a cultural phenomena of how we look at and relate to food. The mindset of the American public is ever-changing. Today, the [...]
How PR Can Help Avoid Costly Ad Mistakes In today’s world, businesses don’t always have the luxury of making mistakes and then apologizing for them – specifically when the mistake falls under the c [...]
“Exactly how does PR help businesses in today’s economy?” Here at JoTo PR, we constantly field questions about what PR is, why it’s important and what it does. The value of PR has become tangible – [...]
As in most things, there is a right way and many wrong ways for businesses to utilize Public Relations in an attempt to get public attention. I see examples of misguided PR efforts pretty regular [...]
The SEC has released the ban on advertising by private issuers – but what does this mean for the finance industry that has experienced a major upheaval in recent years? As an industry that is still [...]
Dodge is one company that recognizes America’s changing demographic – long gone are the days of only catering to one segment of a company’s audience. With the help of rapper Pitbull, Dodge has succ [...]
The inner workings of Netflix’s success is a sound business model, of course – but at the crux of Netflix’s expansion is a strategic PR plan. The popular subscription video streaming website, [...]
Woe is the deadly PR ghastly mistake. No. 2: Not having a Strategic Communications Plan PR cannot be narrow-minded. You cannot think or execute half-cocked. Sending out just one press release, or [...]
