pr strategy plan

Experiencing Is Believing

JoTo PR Disruptors’ commentary on Forbes’ article: From Storytelling to VR ‘Storyliving’: Future Marketing Communications In case you forgot, I love technology and its effect on the industry of communication. The craze this year is surrounding...
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Social Media Kings & Queens

JoTo PR Disruptors’ commentary on The Verge’s article: Teen Who Asked Wendy’s for Nuggets Breaks All-Time Retweet Record One of my favorite stories this year is Carter Wilkerson and Wendy’s shot to internet stardom. Carter tweeted Wendy’s (who...
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Brand Image Is a Fickle Thing

JoTo PR Disruptors’ commentary on The Atlantic’s article: How Dove Ruined Its Body Image One of the misconceptions about PR and promoting goodwill is that once a brand reaches a point where it is perceived well that they are good forever. That is...
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Know Your Audience or Close Up Shop

  JoTo PR Disruptors’ commentary on Recode’s article: Snapchat Has Almost as Many Teens as Facebook, Despite Being an Eighth of Its Size There’s a big chance you’re a snappy business owner and know a thing or two about your clientele, consumer...
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Hitting Mute on Your Messages

This is JoTo PR Disruptors’ commentary on The Verge’s article Twitter Now Let’s Your Mute Notifications from People Who Don’t Follow You Twitter has made yet another change to how people interact with the 140-character social media newsfeed by...
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