PR & publicity

Client in the News: Darren Sadana of Choice IoT Touted as Smart Company to Watch

Choice IoT on List of 50 Smartest Companies in 2019 JoTo PR client, Darren Sadana and his company, Choice IoT, were featured in an article in The Silicon Review titled, The 50 Smartest Companies of the Year 2019. It is projected that over 25 billion IoT...
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Client in the News: Steered Straight’s Michael DeLeon Sets the Record Straight on the Epidemic of Vaping

Vaping: The Newest Epidemic JoTo PR client, Michael DeLeon, Founder/President of Steered Straight, was featured in an interview on WSOU radio’s Thank God for Monday exploring Vaping: the Newest Epidemic. The cruel tragedy of this epidemic is that most...
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Client in the News: Monica Eaton-Cardone, COO of Chargebacks 911, Weighs in on Gift Card Fraud

Gift Card Fraud Threatened to Ruin the Holidays for Many in e-Commerce JoTo PR client, Monica Eaton-Cardone, was featured in a Credit Union Times byline titled, BEC-Enabled Gift Card Fraud: The Last Thing You Want for the Holidays. Online fraud is a year-round...
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Client in the News: Dr. Mark Trolice, CEO of Fertility CARE: The IVF Center, Expands on the Fertility Outcomes from Aging Male Sperm

Lifestyle Choices Potentially Maximize Fertility for Middle-Aged Men JoTo PR client, Fertility CARE: The IVF Center, wrote a bylined article for a Talking about Men’s Health piece titled, Sorry Guys, Your Sperm Ages Too. Since the 1970s, the percentage...
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Client in the News: Elliot Dinkin, CEO of Cowden Associates, Outlines the Altering Elements of Collective Bargaining Negotiations

The Role of Overconfidence and False Ideas Stifle Labor Talks JoTo PR Client, Cowden Associates, wrote a bylined article in TLNT called, How Collective Bargaining Is Changing. Anybody who knows me knows very well that I am a huge baseball fan. I vividly...
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Publicity as a Tool of PR

Publicity is a tool of public relations (PR). Whereby PR is a long-term strategy that helps forge relationships with your public – publicity is what speaks to the public and convinces them that you know what you are talking about and that you are an...
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