pr opinions

PR for business defined

How do you describe public relations?  Perhaps with one of these statements? “It’s a bit of a crapshoot sometimes.” “A totally separate discipline from marketing, with separate goals and strategies.” “A series of actions that are expensive,...
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JoTo Opines: Got my MoJo working

Muddy Waters:  Newport Jazz Festival 1960 How does it feel when you have your mojo working? I know for me there is this feeling of ecstasy; like I can do nothing wrong and that I have the Midas touch.  That’s when I know it has all come together –...
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