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11 of the Biggest PR Disasters of the Decade

Author: Karla Jo HelmsOn: May 20Categories: #PRFAILS, JoTo PR

The favorite cringe-worthy PR incidents of the decade 1. Bridgestone tire debacle (2000): According to CBS News, it was announced that nearly 200 deaths and more than 700 injuries had been caused by Bridgestone’s faulty tires before they would...

#PRFail: Hip-Hop too popular to fail?

Author: Karla Jo HelmsOn: Apr 29Categories: #PRFAILS, JoTo PR

The story of how Reebok told rapper, Rick Ross, to take a hike – just not in their shoes. Despite topping Billboard Charts as a popular Hip-Hop artist, Rick Ross was shamed from fame by 72,000 women – resulting in being fired by Reebok. Hip-hop formed...

Another Bad (Ghastly) PR Mistake

Author: Karla Jo HelmsOn: Feb 11Categories: #PRFAILS, JoTo PR

Ghastly is quite a word – it really communicates volumes. There are some pretty ghastly things in this world. To get the flavor of this horribly-bad PR mistake, let’s determine how we might describe the word ‘ghastly’ to someone...

PR Catastrophe: “Hashtag Becomes Bashtag” – McDonald’s Social Media Mistake

Author: Karla Jo HelmsOn: Jan 17Categories: #PRFAILS, JoTo PR

“No amount of communications—regardless of its persuasive content— can save an organization whose performance is substandard.” -Fraser P. Seitel, The Practice of Public Relations Public Relations is an amplifier. It’s an excellent way...

JoTo Out: False Advertising in Politics and Candy for Breakfast

Author: Karla Jo HelmsOn: Aug 12Categories: #PRFAILS, JoTo PR

Candy for Breakfast – Nutella Thought It Was a Good Idea Yes I know I said this would be the ultimate political PR issue of the JoTo MoJo but this one was very difficult to avoid. It seems a major “nutritious” breakfast food has debunked as being...

JoTo In or Out: Romney or Obama’s political PR gaffes

Author: Karla Jo HelmsOn: Aug 11Categories: #PRFAILS, #PRWIN or #PRFAIL - you decide!, #PRWINS, JoTo PR

Politicians seem jinxed with the ability to have their words minced, their intentions perverted and have aired in the news an altered version of what they really did – making them look like they always put their feet in their mouth. Mitt Romney seems...

JoTo Out: Your Tourist Tax Dollars Lost at Sea

Author: Karla Jo HelmsOn: Jul 11Categories: #PRFAILS, JoTo PR No Comments

So you are in charge of tourism in one of the most prime pieces of sunny real estate in Okaloosa County, Florida which includes Fort Walton Beach, Crestview and Destin. One day you get the idea to buy a $710,000 yacht with bed tax money. Wait…what?!?!

JoTo Out: Royal Dutch Shell spends to build its PR image as the “caring” oil company

Author: Karla Jo HelmsOn: Jun 24Categories: #PRFAILS, JoTo PR

In baseball, all it takes is three strikes and you are out. Unfortunately we don’t have such rules in real life because then we (the people of earth) would not be suffering from some of the corporate destruction that goes unvilified in the name of profits....

JoTo Out: “How I was paid $26 million to lose $2 billion”

Author: Karla Jo HelmsOn: Jun 08Categories: #PRFAILS, #WhatIsPR, JoTo PR

Greeaaattttt! (scarcasm). JPMorgan Chase just had a $2 billion trading loss, thanks to CEO Jamie Dimon. Of course he had his contract extended and was paid with an annual salary of $26 million! I am sure there are some bonuses that get thrown in...

JoTo Out: Is Yahoo a yahoo?

Author: Karla Jo HelmsOn: May 17Categories: #PRFAILS, #WhatIsPR, JoTo PR, Social Media PR

I truly do not know what has been going on with Yahoo these past few years. The internal struggles and turnovers make constant headlines. But therein lays the problem – the constant headlines. Who is running their public relations? They never seem to...