A hot set of questions from the following heated letter showed up in my mailbag. Along with some PR tips, I asked around to see what people thought politicians should do to increase their r-e-l-a-t-i-o-n-s with... Read More
The Top 10 Best PR Movies of All Time A while back Business Insider compiled a list and description of the best public relations movies ever made. Now that’s what we are talking about! Jerry Maguire is #2 on the... Read More
This Thai Pantene television commercial is simply brilliant. It tells the story of a deaf and mute girl who learns to play the violin against all odds. One of the most touching ads I have ever seen. It runs the... Read More
Ten Golden Rules of Crisis Communication Okay the graphics on this video are bit lacking but it does make some great points. Read More
Social Media and Crisis Management – Timothy Coombs Professor Timothy Coombs (a full professor in the Nicholson School of Communication at the University of Central Florida.) talks about the relations between... Read More
How do media innovators weigh the various social, mobile and other technologies in terms of their potential for storytelling, audience engagement and revenue? How do they separate hype from reality? Read More
We once again turn to Marketing Guru Seth Godin with this presentation at a TED conference in 2009. It is a very valuable lesson about a new basic fundamental in marketing. Seth argues the Internet has ended mass... Read More
Seth Godin on Standing Out In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention,... Read More
Have you ever wondered what it takes to create a successful PR campaign? UK blogger Stephen Davies has put together “12 steps to a successful PR campaign.” As he puts it “Campaigns are a significant part of... Read More
Once again we take you into the land of make believe, errrrr social media. Blogger Erick Smith has written a great article about integrating videos into your company’s social media marketing campaign. This is... Read More