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JoTo-Ism: Put PR Back into Local Politics

Author: Karla Jo HelmsOn: Aug 13Categories: JoTo PR No Comments

A hot set of questions from the following heated letter showed up in my mailbag. Along with some PR tips, I asked around to see what people thought politicians should do to increase their r-e-l-a-t-i-o-n-s with the public. If you think that I missed...

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JoTo ToGo: The Top 10 Best PR Movies of All Time

Author: Karla Jo HelmsOn: Aug 12Categories: JoTo PR No Comments

The Top 10 Best PR Movies of All Time A while back Business Insider compiled a list and description of the best public relations movies ever made. Now that’s what we are talking about! Jerry Maguire is #2 on the list and one of my personal favorites....

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JoTo ToGo: The Honest Seeds of Emotion: Extraordinary Pantene Commercial

Author: Karla Jo HelmsOn: Jun 06Categories: #WhatIsPR, JoTo PR No Comments

This Thai Pantene television commercial is simply brilliant. It tells the story of a deaf and mute girl who learns to play the violin against all odds. One of the most touching ads I have ever seen. It runs the gamut of emotions and from a PR and marketing...

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JoTo To-Go: 10 Golden Rules of Crisis Management PR

Author: Karla Jo HelmsOn: May 03Categories: JoTo PR No Comments

Ten Golden Rules of Crisis Communication Okay the graphics on this video are bit lacking but it does make some great points.

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JoTo ToGo – Social Media and Crisis Management

Author: Karla Jo HelmsOn: Apr 05Categories: JoTo PR No Comments

Social Media and Crisis Management – Timothy Coombs Professor Timothy Coombs (a full professor in the Nicholson School of Communication at the University of Central Florida.) talks about the relations between social media and crisis communication. He...

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JoTo ToGo – Great Article on Using Social Media

Author: Karla Jo HelmsOn: Mar 15Categories: Social Media PR No Comments

JoTo ToGo – Great Article on Using Social Media

Social Media PR

How do media innovators weigh the various social, mobile and other technologies in terms of their potential for storytelling, audience engagement and revenue? How do they separate hype from reality?

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JoTo ToGo: Seth Godin on the Tribes We Lead

Author: Karla Jo HelmsOn: Feb 06Categories: JoTo PR No Comments

We once again turn to Marketing Guru Seth Godin with this presentation at a TED conference in 2009. It is a very valuable lesson about a new basic fundamental in marketing. Seth argues the Internet has ended mass marketing and revived a human social unit...

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JoTo ToGo: Seth Godin…can you get your ideas to spread or not?

Author: Karla Jo HelmsOn: Dec 30Categories: #PRFAILS, JoTo PR

Seth Godin on Standing Out In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful...

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JoTo ToGo: what it takes to create a successful PR campaign

Author: Karla Jo HelmsOn: Nov 14Categories: JoTo PR No Comments

Have you ever wondered what it takes to create a successful PR campaign? UK blogger Stephen Davies has put together “12 steps to a successful PR campaign.” As he puts it “Campaigns are a significant part of the public relations profession and should...

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JoTo ToGo: Videos in your Social Media Campaigns

Author: Karla Jo HelmsOn: Oct 11Categories: Social Media PR No Comments

Once again we take you into the land of make believe, errrrr social media.  Blogger Erick Smith has written a great article about integrating videos into your company’s social media marketing campaign. This is something you can do and put to work right...

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Advice Disclaimer. This information is not intended to be a substitute for professional public relations or legal advice. Do not disregard professional legal advice or delay seeking professional PR or legal advice because of something you have read here. Contact an attorney to obtain advice on any particular legal issue or problem. Use of this Web site or any of its e-mail links do not create an agency-client relationship between JoTo PR and the user.