JoTo-Ism: Put PR Back into Local Politics
A hot set of questions from the following heated letter showed up in my mailbag. Along with some PR tips, I asked around to see what people thought politicians should do to increase their r-e-l-a-t [...]
JoTo ToGo: The Top 10 Best PR Movies of All Time
The Top 10 Best PR Movies of All Time A while back Business Insider compiled a list and description of the best public relations movies ever made. Now that’s what we are talking about! Jerry Maguir [...]
JoTo ToGo: The Honest Seeds of Emotion: Extraordinary Pantene Commercial
This Thai Pantene television commercial is simply brilliant. It tells the story of a deaf and mute girl who learns to play the violin against all odds. One of the most touching ads I have ever seen [...]
JoTo To-Go: 10 Golden Rules of Crisis Management PR
Ten Golden Rules of Crisis Communication Okay the graphics on this video are bit lacking but it does make some great points. [...]
JoTo ToGo – Social Media and Crisis Management
Social Media and Crisis Management – Timothy Coombs Professor Timothy Coombs (a full professor in the Nicholson School of Communication at the University of Central Florida.) talks about the relati [...]
JoTo ToGo – Great Article on Using Social Media
How do media innovators weigh the various social, mobile and other technologies in terms of their potential for storytelling, audience engagement and revenue? How do they separate hype from reality [...]
JoTo ToGo: Seth Godin on the Tribes We Lead
We once again turn to Marketing Guru Seth Godin with this presentation at a TED conference in 2009. It is a very valuable lesson about a new basic fundamental in marketing. Seth argues the Internet [...]
JoTo ToGo: Seth Godin…can you get your ideas to spread or not?
Seth Godin on Standing Out In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to ge [...]
JoTo ToGo: what it takes to create a successful PR campaign
Have you ever wondered what it takes to create a successful PR campaign? UK blogger Stephen Davies has put together “12 steps to a successful PR campaign.” As he puts it “Campaigns are a significan [...]
JoTo ToGo: Videos in your Social Media Campaigns
Once again we take you into the land of make believe, errrrr social media. Blogger Erick Smith has written a great article about integrating videos into your company’s social media marketing campa [...]
