Speaking of “owning up to your mistakes”, there’s one company that’s done just that in terms of, for lack of a better phrase, “growing up a little.” Anyone who has read anything about advertising or m [...]
Many businesses have long realized that their target markets are passionate about politics, and that people tend to vote with their wallets. This can lead to political posturing in the commercial sphe [...]
Ivy Ledbetter Lee (July 16, 1877 – November 9, 1934) is considered the founder of modern public relations. The term “public relations” originated in the preface of the 1897 Yearbook of Railway Literat [...]
The importance of Facebook marketing cannot be overlooked in any industry, but for B2B marketers, being on Facebook is a must. Facebook is the most popular social media platform, with more than 2.3 bi [...]
To reiterate, market research is an integral part of your public relations or marketing campaign. In the case of American Express, it was market research into consumers, in asking the right questions, [...]
What’s It About? JoTo PR Disruptors client Monica Eaton-Cardone authored an article on StartupNation titled, As Subscription Services Grow, Chargebacks Follow: How to Protect Your Business. Subscripti [...]
What’s It About? JOTO PR Disruptors client Mahmoud Loghman-Adham of Innopiphany was interviewed by Health.com, detailing the science behind the uncertainty on how COVID-19 infections work and the work [...]
What’s It About? JOTO PR Disruptors client Advanced Training Systems (ATS), was featured in an article on WSFA 12 News titled, Free app helps truck drivers in training prepare for CDL exam during pand [...]
Yes, I too have been getting a host of COVID-19 messages from businesses, vendors, banking institutions and even clubs and restaurants. And while some may be tired of this onslaught, I can tell [...]
The Real Relationship between PR and Marketing An understanding between PR and Marketing is the ultimate fundamental that will make a difference between business failure and success, business medio [...]
