It Sucks to Be a Punchline
In short, Press Releases remain an effective tool and an essential part of your PR and communications strategy. And to reiterate, every press release contains information that’s newsworthy – your new [...]
#PRFAIL: It’s Saturday Night Ebola Fever! – Wait, What?
Halloween-themed parties are nothing new. I personally find they’re a blast. I’ve been to a few myself (and still have the costume from at least one of them, I think). I appreciate being scary and ori [...]
#PRCaseStudy: I See the Bad Moon A-Rising. I See Trouble on the Way. I See You Need Some TLC.
Crises. They’re not a matter of if they happen; they’re a matter of when. Wherever they come from, internally or externally, just one crisis can sink your business for good. That’s not negative thinki [...]
#PRWIN: Vodka from Chernobyl – I’ll Bet It Has One Hell of a Kick!
The story of the 1986 disaster at the Chernobyl nuclear power plant is well known, just recently dramatized in a well-received HBO miniseries has brought it renewed attention. To call that event, the [...]
#PRCaseStudy: Extra! Extra! Read All About It! Press Releases Are the Jam!
One business. 30 media stories. In one year. Yes, you read that right. 30 stories. And just how does that happen??? How does one business get that much press??? You might be thinking that is MUST be b [...]
The Economic Reboot. Are you ready?
The last few months have been a horror story for businesses of every industry and size. COVID-19 has done more to alter how we do business in every way. The need for social distancing alone has led to [...]
#PRWIN: Kraft Knows Those Flowers Aren’t Giving Your Mom Any Peace
What do moms get for Mother’s Day? Flowers, cards, cute handmade school projects, usually – and all of that is fine, well, and good. What no one talks about though, is that despite the intent of the h [...]
The “Death” of Media & The War of Information
Powered by JoTo PRTM “Storytelling is the game. It’s what we all do. It’s why Nike is Nike, it’s why Apple is Apple, it’s why Walt Disney built Disney World and it’s why Vince McMahon makes a billio [...]
