do-it-yourself pr tips | JoTo PR | The Anti-Public Relations PR Firm

7 Ways to Re-purpose Your PR & Publicity

Author: Karla Jo HelmsOn: Apr 07Categories: JoTo PR No Comments

Reduce, reuse, and recycle This doesn’t just apply to water bottles, plastic goods and paper products. Recycling and re-purposing can be applied your past publicity and press releases. Scenario: Your PR firm writes and distributes a press release to...

JoTo DIY: In PR, Just Be You

Author: Karla Jo HelmsOn: Jul 12Categories: JoTo PR No Comments

Okay so you finally realize it is time to do some cool PR for your company or organization. But you wonder how to start. The last thing you want to do is sound like a stupid amateur, yet the whole idea is rather tough to get into – as it embraces the...

JoTo DIY Quick Start: How to find your best target demographic

Author: Karla Jo HelmsOn: Jun 24Categories: JoTo PR No Comments

Relating to your public can sometimes be a tricky thing. You don’t want your public to dictate to you what to do yet at the same time you don’t want to be so far out in the cold that you are not utilizing their input because “you know you are right”...

JoTo DIY: Making Videos – PR Tips

Author: Karla Jo HelmsOn: Jun 08Categories: #WhatIsPR, JoTo PR No Comments

So you think it is time to get some video of your organization on YouTube but you don’t want them to look like used car commercials. Here are a few tips to making that video look professional and get you some results. Who knows, your video may go viral....

JoTo DIY: The JoTo MoJo Recipe for Press Release Success – The Ingredients

Author: Karla Jo HelmsOn: May 18Categories: #WhatIsPR, JoTo PR No Comments

Once upon a time (and still) there is a great press release writer and I have been fortunate enough to know her and even more fortunate that she has been willing to share her ideas on release writing to me and now her entire JoTo Delivery Teams. Here...

JoTo DIY: Catching all the angles for your press releases

Author: Karla Jo HelmsOn: May 03Categories: JoTo PR No Comments

Catching All the Angles Every story, every song has an angle or a hook. It is what grabs the audience and attracts their attention. As a business owner or entrepreneur the idea of having an angle on your story, i.e., your press release may at first seem...

JoTo DIY: All about you…and Google

Author: Karla Jo HelmsOn: Apr 16Categories: JoTo PR No Comments

As promised this DIY is all about you. Can you imagine a more fascinating subject than your organization or company? For certain you have a certain perception of your group. You like to think it lives up to your standards and that its reputation is nothing...

JoTo DIY – Crisis-Management Preparation

Author: Karla Jo HelmsOn: Apr 04Categories: JoTo PR No Comments

JoTo DIY – Crisis-Management Preparation

JoTo PR

Let’s face it, sooner or later every organization runs into a PR situation that reflects poorly on them. What ultimately counts is not the bad news but how you handle it. In this issue’s DIY we present you with the top five things you should do in-house...