The September 2017 breach of credit reporting agency Equifax, which exposed the personal data of 150 million Americans as well as residents of the UK and Canada, was so extensive as to be dumbfounding. Certainly... Read More
When you find yourself unwittingly in a PR crisis, do you know what to do? Warning: the instinctive actions you would normally take to defend yourself are diametrically opposite to what it really takes to get out... Read More
JoTo PR Disruptors commentary on Travel+:Leisure article: JetBlue is going to let passengers board with just a selfie Like 99.99% of human beings, I dislike the whole “Airport-Security-Boarding-Screening” as... Read More
CSR: The Biggest Corporate Protector of the 21st Century Article published by PR News Online November 22, 2016 By Karla Jo Helms, CEO, JoTo PR Corporations have historically used CSR to identify their brand... Read More
Crisis Lesson from Amazon: Company Gets Out In Front of Kindle Paperwhite Complaints By Posting About Key Shortfalls has apparently been keeping up with the latest in PR crisis communications trends, and late last... Read More
PR Crisis Mounting: Ghosts of Recalls Past Loom as Toyota Issues Its Largest Recall Since 2010’s Image-Wrecking Debacle As Toyota prepares to initiate another large-scale vehicle recall, it can only be assumed... Read More
Handling the Crisis Before It Happens It’s a wild world out there and that old Boy Scout motto of being prepared is more important and relevant than ever before. There is this light coating of social veneer... Read More
Ten Golden Rules of Crisis Communication Okay the graphics on this video are bit lacking but it does make some great points. Read More
In public relations work, you quickly discover that the Hippocratic Oath applies: First, do no harm. When a story is spiraling out of control, you’re often torn between rapid reaction (“We need to get in front... Read More
Social Media and Crisis Management – Timothy Coombs Professor Timothy Coombs (a full professor in the Nicholson School of Communication at the University of Central Florida.) talks about the relations between... Read More