Magazines. Radio shows. Major news outlets such as Fox Business, NBC, and Business Insider – all of them are scrambling for time with industry innovators and influencers. It’s your opportunity to put [...]
JoTo PR Disruptors commentary on the Los Angeles Times article: Up to 25% of U.S. shopping malls may close in the next five years, report says Shopping is one of the cornerstones of the American way. [...]
Ahhh the court of public opinion. It works in mysterious ways cultivating opinion and spitting out a massively “popular opinion.” Nowhere has this been more prevalent than the use and abuse of litigat [...]
It was a made for Hollywood public relations disaster when 2-year-old Lane Graves was dragged into a lake by an alligator at a Disney resort and killed. What a nightmare for the family and Disney alik [...]
The ‘Beliebers’ are struggling to understand his behavior, others are offering help. How has Justin Bieber’s behavior impacted his followers, and how can PR help the troubled Canadian musician? Jus [...]
Proactive PR is worth its weight in gold. For the past decade, the Harris Poll has measured the percentage of Americans who perceive 19 large industries as “generally honest and trustworthy.& [...]
In public relations, we constantly tout the importance of knowing your audience. The relationship of public relations to marketing is very important when it comes to knowing who your target market [...]
Social Media a Vital Tool in Crisis Management Social media is a great form of communication, but the problem is there are a lot of people who do not use it as such. When it comes to successful PR [...]
Publix has emerged as the winning grocer, beating out well-known kingpin Walmart and its vice grip on grocery store stardom. How did Publix do it? Real Public Relations: staying true to its culture [...]
How do you prepare today for the crisis of tomorrow? Your best bet is a preventative crisis management plan that effectively stops the crisis before it starts – read on to see how Taco Bell accompl [...]
