For fear of contracting COVID-19, a large majority of people are foregoing getting cancer screenings and/or delaying needed testing and care. Doing so could lead to an alarming increase in cancer fatalities, warns Dr.... Read More
People living with IDD have a much higher mortality risk compared to individuals without IDD. Specific tools, like Health Risk Screening’s HRST, have been developed to help screen these people for health risks... Read More
Florida-based insurance brokerage firm Ensurem announces the hiring of Jamie Needham as the company’s Chief Marketing Officer. She is an accomplished marketing and communications executive with a history of successfully... Read More
Returned merchandise, a major fact of life in ecommerce, is creating a new, freestanding branch of the retail industry. SkyPostal CEO A.J. Hernandez looks at the promise—and pitfalls—of this nascent market. ... Read More
Some of the people writing press releases today learned how back in the 90s. But since then, the media world has changed drastically. So has the delivery of news. However, when an impactful story is told through... Read More
When you hear the term “crisis”, what comes to mind? Earthquakes? Tsunamis? Natural disasters in general? They all bring destruction and devastation to an area. Crises come in many forms resulting from... Read More
Why do we feel the need to introduce you to basic crisis management facts? Because, sooner or later, virtually every business will be forced to weather a crisis. The phrase “weathering the crisis”, however,... Read More
A company’s approach to their marketing communications strategy can vary slightly from business to business, but the basics remain pretty constant. But what exactly is meant by marketing communications strategy?... Read More
Everywhere you look, you will see content marketing. It’s been that way seemingly forever. But it can be hard to zero in on the deeper meaning when a word, term, or phrase – like content marketing strategies... Read More
Before we dive headfirst into digital PR, let’s define it. Used by businesses to increase their online presence, digital PR is an online marketing strategy. Digital PR agencies, to gain high-quality back links... Read More
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