BUSINESS | JoTo PR | The Anti-Public Relations PR Firm- Part 2JoTo PR

How Much Is a Facebook Fan Really Worth?

Author: Karla Jo HelmsOn: Jun 14Categories: Company Blog, JoTo PR No Comments

What is a Facebook Fan worth? Everyone has their own views on that question, but now a social media measurement firm called Syncapse has come up with an actual dollar value. The answer? An average fan is apparently worth about $136.38, although...

Starbucks Gets Its Business Brewing Again With Social Media

Author: Karla Jo HelmsOn: Feb 24Categories: Company Blog, JoTo PR No Comments

The secret to Starbucks’ social-media success is, at least in part, the fact that it plays it cool. “It’s not like we started our Facebook community, got to a million people and started pushing offers at them,” he said. “We...

A Social Media Business Model That Brought in $30 Million in Revenue

Author: Karla Jo HelmsOn: Jan 11Categories: #PRFAILS, #PRWIN or #PRFAIL - you decide!, #PRWINS, #WhatIsPR, Company Blog, JoTo PR, Social Media PR

Threadless, a Chicago T-shirt company, sprang to life a decade ago with the idea that employees and customers don’t have to be two distinct groups. The Internet-based company asks consumers to submit shirt designs they’ve created–it...

2010: The year social media comes of age for businesses

Author: Karla Jo HelmsOn: Jan 08Categories: #PRFAILS, #PRWIN or #PRFAIL - you decide!, #WhatIsPR, Company Blog, JoTo PR, Social Media PR

This article in the Tucson Business by Sam Brace gives a concise overview of how businesses and non-profits have been using social media as well as predictions for 2010. It contains facts and figures to demonstrate the points that are made. Definitely...

Twitter Rolls Out Another Feature For Businesses: Multi-User Account Access | paidContent

Author: Karla Jo HelmsOn: Dec 16Categories: #PRWIN or #PRFAIL - you decide!, #PRWINS, #WhatIsPR, Company Blog, JoTo PR

Tameka Kee, @GeekyChic, gives a great take on the new feature supposedly being rolled out by Twitter – Contributors. To see what she has to say please click this link – paidcontent.org

How Small Hoteliers Can Use Twitter and Facebook

Author: Karla Jo HelmsOn: Dec 15Categories: #PRFAILS, #PRWIN or #PRFAIL - you decide!, #PRWINS, #WhatIsPR, Company Blog, JoTo PR, Social Media PR

How Small Hoteliers Can Use Twitter and Facebook. By Andy Hayes ~ Exclusive for 4Hoteliers.com Monday, 14th December 2009 Small hoteliers have always been more nimble than their larger competitors and able to offer a warm, personal service. Social media...