What is a Facebook Fan worth? Everyone has their own views on that question, but now a social media measurement firm called Syncapse has come up with an actual dollar value. The answer? An average fan is... Read More
An interesting article on social media and the stock market which gives 5 simples points on how it works. To read the full article just click here fastcompany.com Read More
Oreo is one of Nabisco’s most famous cookies. The cookie brand has more than 350,000 Facebook fans. Nabisco is tapping into this new fan base to target its promotions. On Monday, customers could get a coupon... Read More
As Ford Motor attempts to make itself more relevant to the masses, it’s taking a unique marketing approach for the all-new Ford Explorer: launching it on Facebook instead of at an auto show. Makes sense, considering... Read More
The secret to Starbucks’ social-media success is, at least in part, the fact that it plays it cool. “It’s not like we started our Facebook community, got to a million people and started pushing... Read More
I always find the coolest articles on social media coming out of the UK. This one is all about how for many people social media sites have changes how they stay in touch with family, friends and coworkers. Definitely... Read More
Threadless, a Chicago T-shirt company, sprang to life a decade ago with the idea that employees and customers don’t have to be two distinct groups. The Internet-based company asks consumers to submit shirt... Read More
This article in the Tucson Business by Sam Brace gives a concise overview of how businesses and non-profits have been using social media as well as predictions for 2010. It contains facts and figures to demonstrate... Read More
Tameka Kee, @GeekyChic, gives a great take on the new feature supposedly being rolled out by Twitter – Contributors. To see what she has to say please click this link – paidcontent.org Read More
How Small Hoteliers Can Use Twitter and Facebook. By Andy Hayes ~ Exclusive for 4Hoteliers.com Monday, 14th December 2009 Small hoteliers have always been more nimble than their larger competitors and able to offer... Read More