By Karla Jo Helms Running a successful business with a remote workforce takes guts, analytics and flexibility – but the rewards can be significant. New businesses are starting up every week, with new and disruptive... Read More
By Karla Jo Helms Running a successful business with a remote workforce takes guts, analytics and flexibility – but the rewards can be significant. New businesses are starting up every week, with new and disruptive... Read More
When you find yourself unwittingly in a PR crisis, do you know what to do? Warning: the instinctive actions you would normally take to defend yourself are diametrically opposite to what it really takes to get out... Read More
This article is pulled from the JoTo PR Disruptors Report. Subscribe here to not miss out. I will tell you emphatically what is not PR and that is lying. Lying isn’t really any business, let alone PR. In... Read More
I just finished reading “Live From eTail: Dell Does $3 Million in Sales on Twitter” When asked the secret to their success Dell simply states that they use people on Twitter who are not corporate figures... Read More
A fun but useful look at how to determine if a conference is worth your time told by a self-avowed Conference Junkie. To read the article and take the test click here fastcompany.com Read More
SAN FRANCISCO (AdAge.com) — The ubiquitous “like” is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls... Read More
Daniel Gordon, President of Samuel Gordon Jewelers, understands the importance of digital marketing and social media to 21st century retailers. A friend of mine passed on this article because he knows I am head... Read More
Social Media Examiner published a quick but thorough look into how Cisco used social media to shave six figures off of the launch expenses for a new product. More importantly they could prove the results. The article... Read More
This is a good basic article on using social media for business that quotes several respected people on the subject such as Gini Dietrich, CEO at Arment-Dietrich. Gini really likes the use of blogs and I couldn’t... Read More
If you see an advertisement, when does the consumer ever get to talk back to the product or company? These days, it’s on the internet through Facebook Pages, Foursquare, Twitter and other online communities.... Read More