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Boon or Bane? Switching to a Remote Workforce

Author: Karla Jo HelmsOn: Dec 14Categories: Company Blog, Exposure: Client in the News, JoTo PR, Timeline

Boon or Bane? Switching to a Remote Workforce

Company Blog, Exposure: Client in the News, JoTo PR, Timeline

By Karla Jo Helms Running a successful business with a remote workforce takes guts, analytics and flexibility – but the rewards can be significant. New businesses are starting up every week, with new and disruptive ideas that set out to shake up their...

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The Basics of Putting Out a Fire: Crisis Management 101

Author: Karla Jo HelmsOn: Dec 06Categories: Company Blog, Exposure: Client in the News, JoTo PR, Timeline

The Basics of Putting Out a Fire: Crisis Management 101

Company Blog, Exposure: Client in the News, JoTo PR, Timeline

When you find yourself unwittingly in a PR crisis, do you know what to do? Warning: the instinctive actions you would normally take to defend yourself are diametrically opposite to what it really takes to get out alive. Look at these two groups of companies...

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#WHATISPR “Lying as a Business Model”

Author: Karla Jo HelmsOn: Apr 01Categories: JoTo PR

This article is pulled from the JoTo PR Disruptors Report. Subscribe here to not miss out. I will tell you emphatically what is not PR and that is lying. Lying isn’t really any business, let alone PR. In today’s landscape of “FAKE NEWS,” Ethics...

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Big Companies Making Big Money on Social Media

Author: Karla Jo HelmsOn: Aug 23Categories: JoTo PR

I just finished reading “Live From eTail: Dell Does $3 Million in Sales on Twitter” When asked the secret to their success Dell simply states that they use people on Twitter who are not corporate figures but who are real people and that they...

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How to Tell if a Conference Is Travel-Worthy or a Time Waster

Author: Karla Jo HelmsOn: Feb 08Categories: JoTo PR No Comments

A fun but useful look at how to determine if a conference is worth your time told by a self-avowed Conference Junkie. To read the article and take the test click here fastcompany.com

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Facebook Turns ‘Like’ Into Its Newest Ad

Author: Karla Jo HelmsOn: Jan 25Categories: Company Blog, JoTo PR, PR Tips No Comments

SAN FRANCISCO (AdAge.com) — The ubiquitous “like” is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.” The unit...

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Samuel Gordon Jewelers: How a Family Business Uses Social Media to Market

Author: Karla Jo HelmsOn: Jan 10Categories: Company Blog, JoTo PR, PR Tips No Comments

Daniel Gordon, President of Samuel Gordon Jewelers, understands the importance of digital marketing and social media to 21st century retailers. A friend of mine passed on this article because he knows I am head over heels about social media and how different...

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Social Media Launch Saves Cisco $100,000+ Off a Product Launch

Author: Karla Jo HelmsOn: Aug 31Categories: Company Blog, JoTo PR No Comments

Social Media Examiner published a quick but thorough look into how Cisco used social media to shave six figures off of the launch expenses for a new product. More importantly they could prove the results. The article lists the social media stats for Cisco,...

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Social media 101: tips for small-business owners seeking to harness Twitter, Facebook

Author: Karla Jo HelmsOn: Aug 03Categories: Company Blog, JoTo PR No Comments

This is a good basic article on using social media for business that quotes several respected people on the subject such as Gini Dietrich, CEO at Arment-Dietrich. Gini really likes the use of blogs and I couldn’t agree more. I not only blog myself...

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How Do You Make a Successful Online Community?

Author: Karla Jo HelmsOn: Jun 22Categories: Company Blog, JoTo PR No Comments

If you see an advertisement, when does the consumer ever get to talk back to the product or company? These days, it’s on the internet through Facebook Pages, Foursquare, Twitter  and other online communities. Having a successful online community is...

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