I just finished reading the story about Reverb Communications getting busted for posing as unbiased videogame buyers and posting phony reviews on iTunes for their clients. By not disclosing that they were posting... Read More
The key to dealing with any business crisis is to have a plan in place so that instead of reacting your are responding. JetBlue’s recent crisis seems to have been addressed with a planned response and one... Read More
99% of PR is the behind the scenes. It’s doing your homework and being prepared for whatever might come up. 1% of PR is the glamorous 15 minutes of “fame”. It’s when your client is speaking at a press conference... Read More

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