You have a great product. Your service is second-to-none. Your business plan is excellent. So where are the buyers? What’s missing here?
For starters, I don’t have to tell you that the business landscape has been drastically altered by all the chaos that 2020 has brought us. These various coinciding events have also meant that while your business plans may still be in place, the priorities of your various audiences have indeed changed, and likely forever. Their wants and needs are not what they used to be. What does that mean for your business?
Those products and services of yours that used to be rockin’ – now they’re stallin’.
It’s not your doing, of course. But it’s your responsibility to make the decisions that will define your next moves.
I addressed this a few weeks back when I spoke about the importance of Market Research, which gives you the inside intel to know the thoughts of your various audiences – your clients, business partners, investors, the media, and knowledge about the competition.
As crucial as it is, Market Research is really your starting point for what needs to come next; what it lays the foundation for – a Strategic Communications Plan.
The Market Research is like your own tactical team, giving you the specific intelligence that gets into the knowledge and attitudes of your audiences. To make that same information work for you, need a game plan for communication that melds with your overall PR-Marketing-Sales Intelligent PromotionTM plan.
That means you’ll have to ask yourself some questions about what you want your PR and communications plans accomplish.
- What is the purpose/mission statement of your company? In other words – WHY do you do what you do?
- What are your goals for this PR and/or social media campaign? Please list out each goal and give details.
- Is it time to rebrand yourself? Do you want to increase revenue or expand?
You probably have a few more you’re pondering. Likely you’ve already answered some of them and are now looking for the best ways to implement them. But even if the research is in your hands and you now know the Strategic Communication Plan is the next step, do you even know where to begin?
At JOTO PR Disruptors, we have a team of highly experienced team of experts that will take the time to get to know you and your business, go over what you want to accomplish as a company, combine what we learn form you with your market research findings – and tailor a plan that maximizes the effectiveness of your Strategic Comm Plan.
I really can’t be more emphatic that you don’t wait on this. COVID-19 is showing signs of a resurgence this winter, and if that happens, our economy is likely to take yet another hit. And that will mean your business is going to have to stay ahead of it.
I’m not even including the possibility of other unexpected hurdles that the coming year may bring, because the world really doesn’t pay attention to the flip of the calendar.
This is the worst time to spend time and money on a “shoot from the hip” approach to your communications. In fact, it’s critical that every communication on every channel is planned to perfection. Now is NOT a time to pull back, nor is there any room for slip ups or faux pas – just one mistake can do serious damage to your reputation that you can’t afford.
Don’t contract by economizing first before you have anything money to save on—there is number one rule in times of crisis, and that is to communicate MORE, not less.
Don’t f’up and do it backwards by saving first and then promoting later (many do). By then it will be too late…
At JOTO PR Disruptors we are rigorous in our approach to your communications, so much so that we’ll monitor your plan’s progress constantly, keeping an eye on every step we take, making sure you are getting the best possible return on your PR-Marketing-Sales Intelligent PromotionTM investment.
Next up, read an example of communication planning that made a major faux pas and caused a completely avoidable uproar…