Starbucks Gets Its Business Brewing Again With Social Media

Starbucks and Social MediaThe secret to Starbucks’ social-media success is, at least in part, the fact that it plays it cool. “It’s not like we started our Facebook community, got to a million people and started pushing offers at them,” he said. “We built up a community of people who enjoy engaging with our photo albums from our trip to Rwanda, who loved to have these shared moments around their favorite drinks.” Then, fans started asking the company what was going on, and how they could be included.

To get the “Straight Scoop”, click here

Leave a Comment

Your email address will not be published. Required fields are marked *

Advice Disclaimer. This information is not intended to be a substitute for professional public relations or legal advice. Do not disregard professional legal advice or delay seeking professional PR or legal advice because of something you have read here. Contact an attorney to obtain advice on any particular legal issue or problem. Use of this Web site or any of its e-mail links do not create an agency-client relationship between JoTo PR and the user.