“In the USA, about 52 percent of the 152 million adult leisure travelers – or some 79 million people – already use social media,” Laura Mandala, managing director of US-based Mandala Research firm, said in ITB Travel Trends report 2010-2011. According to Mandala, travelers using social media in the United States generate about $102.9 billion for the domestic US tourism sector compared to about $69.5 billion from non-social media users. To read the full story click here ibtimes.com
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