This is a conversation I have on a regular basis with clients, friends and business owners. What is the social media impact on business? Should I be on Facebook and Twitter? How can I make money using social media? All good questions that generate quite a bit of talking and very little action. Not my favorite sport – I like more action less talking. I started working with social media as a tool almost five years ago. As a PR, I knew that if I did not learn more about social media and the applicability of it in campaigns I would find myself behind the eight ball in the not too distant future. So when I get asked these questions my answer is this – Do you have a plan? A strategy? A campaign? If not then why bother doing social media as well as any other uncoordinated and haphazard actions that you are taking – it will just make your already “busy” and unproductive day even busier. But if you do have a plan, look at how and what social media could be used to facilitate your successful actions and then strategically implement a social media component. Then track the results and adjust – just like any other business action you would take. This article, fastcompany.com, states that there has not been much of an impact on business from social media. I wonder how many of the business that participated in the tests had a p-l-a-n. Just saying. ~ Diane
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