Social media for the complex sale: Where should you start?

Andy DeBrunner is social media manager at Godfrey, and has worked with Fortune 100 companies to tackle their social media needs. He was also a contributor to Godfrey’s e-book, “Jumpstart Your B2B Marketing.” Follow him @adebrunner or follow Godfrey @GodfreyB2B.

Your customers are using social media. That’s no surprise. So is it appropriate for you to join in on the fun and get your business on board? I know what some of you are thinking. “Sure, I know everyone’s using social media, but my company sells products that cost a ton of money and sales can take years to close. I can’t generate a sale, or even a lead, for any of my products using Facebook or Twitter.” If you just said some version of that to yourself, let me reframe the way you might want to think about social media for your business. Click here to read more…

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