fbpx
 

Blog

Social media 101: tips for small-business owners seeking to harness Twitter, Facebook

This is a good basic article on using social media for business that quotes several respected people on the subject such as Gini Dietrich, CEO at Arment-Dietrich.

Gini really likes the use of blogs and I couldn’t agree more. I not only blog myself but I highly recommend blogging to my clients.

Blogging is a means of communication that can be used to get our messages that cannot be easily distributed via other PR and marketing lines. It is a way to not only get out content but to also engage an audience. If your blog is linked to other social media platforms, then this engagement can occur along many different channels thus increasing the number of people you can potentially reach.

As I commented on our company Facebook page, I do not agree with all points of the article, especially that it is a time consuming activity. Done correctly as part of a traditional PR and marketing campaign, social media can be an efficient and effective additional to your overall company strategy.

I hope you enjoy reading the article which you can find here chicagobusiness.com


Advice Disclaimer. This information is not intended to be a substitute for professional public relations or legal advice. Do not disregard professional legal advice or delay seeking professional PR or legal advice because of something you have read here. Contact an attorney to obtain advice on any particular legal issue or problem. Use of this Web site or any of its e-mail links do not create an agency-client relationship between JoTo PR and the user.