Despite a tough economy, the West Central Florida region of BNI (BNIWCF) serves as the catalyst for bringing business referrals to massage therapist Alice Lange, who now helps other entrepreneurs and the community.

(Clearwater, FL) – At a time when most businesses are happy to maintain revenues, Tampa Bay area massage therapist and esthetician Alice Lange is enjoying 75 percent growth, with help from BNIWCF. BNI enabled her to build connections and maintain business relationships in order to boost client numbers and give back to the community.

Currently, there are more than 27 million U.S. small businesses, which generate 60% to 80% of new jobs nationally. (1) Given that increasing number, it can be tough to stand out and succeed. That is where perseverance, dedication, and business referrals come in.

After working at spas and clinics for 10 years, Alice Lange decided it was time to open up her own place and moved into a shared space to open Massage & Skin Care Solutions. At the same time of opening her business, Lange decided to join BNI – to see what benefits could come from business networking. As her business grew, Lange needed to purchase her own location to accommodate the increase in clientele; which is when she turned to fellow BNI member and successfully guided Lange through the purchase of her new office.

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