Individuals who don’t have a public relations background or a background in marketing may be overwhelmed, but still intrigued, by the thought of attracting media attention. For this reason, the importance of PR may be discounted by a company owner. They may think it’s not worth their time – after all, they’ve survived thus far, haven’t they?
But getting to where you are as a business isn’t necessarily the problem. What you should strive for is to accomplish something you have yet to achieve. Be the business powerhouse you dream of being. For a goal such as this, you will need the support of public opinion.
Achieving superpower status is hard to achieve alone. So, to fuel your business is growth, what should you know about PR?
Investors Won’t Care About Your Business If Others Don’t
When investors look at a company, one of the things they look for is one that, through reputable outlets, has garnered coverage. It’s called third-party credibility. Investors want to enhance their portfolio with the companies they invest in – not simply make strong bets.
If you build up a substantial amount of coverage, when you speak with investors, they will see you as being set apart from many other businesses. Your momentum will be hard to ignore if what you’re building is being discussed by numerous publications. After all, publications represent audiences. They publish what people want to read, hear and see. If you are being published, you obviously are “endorsed.” It’s some of the best “word of mouth” promotion you can obtain. Make it known that you intend to disrupt the industry and have the public support in doing so. This will be of greater interest to investors than generic conversation.
The Public Only Buys What They Are Familiar and Comfortable with
Great PR efforts draw users to a business and attract good employees. One reason for this is that a fundamental “sales truth” can be played up by PR. The truth: People are only going to purchase something they’re familiar and comfortable with (for the most part). Before they act, buyers want to hear about the experiences of others. Amazon and social media platforms recognize this. This is called third-party validation. Third-party credibility makes people more interested and comfortable in doing business with you.
Controlling and harnessing third-party credibility is the dominion of PR. A great PR campaign will highlight the lovable quirks, customer goals, and origin story of your company, thereby humanizing it. People are curious as to your company’s team, values, and your brand’s approach. Get the word out!
What Really Builds a Company? It’s the People!
For one, having the right kind of talent is what truly leads the building process of a company to success. Good people can help you past barriers that may be beyond your control, but stand in your path, nonetheless. With the right PR, leading up to your launch, your company can see an influx of quality people applying for jobs as you gain consistent PR hits. Once the word is out and investors begin showing interest, numerous individuals will be drawn to signing up – even before you think you’re ready for them!
You shouldn’t have to search people out for interest in your company. Sparking people’s interests shouldn’t be a fight. To turn that situation around, you need others to vouch for you. Tremendous value can be brought to the table by consistent PR hits that focus on recruiting, not just on sales and branding.
A PR Company You Can Believe In
At JoTo PR, we believe that public relations and publicity is about gaining respect and alerting the public to your presence. This way, the audience you target will be more comfortable dealing with you and be more interested in what you have to offer.
Trust us to help you become the powerhouse you can truly be. Contact us today for information or to get started catapulting your company to success levels you may have thought unachievable.