#PRWinTampaBay: USF Looks To Mars

Despite federal budget cuts1 the University of South Florida is doing great work and getting noticed for it. Our friends at The Tampa Bay Business Journal put out a story about one professor chosen to do something extraordinary.

Dr. Dominic D’Agostino was chosen based on his research to be the only member of a team not affiliated with a space program to spend 10 days at the bottom of the Atlantic Ocean to gather data to further space exploration to Mars. 2

This is an incredible honor to USF as it puts them square in the middle as a research institution that can attract not only new students but academic talent to the school in the heart of Tampa. The school is only one metric away from receiving “Preeminence Status” (DEFINITION: “The best of the best”) which only two other Florida schools have.

Dr. D’Agostino is patented in ketosis and the mission under the ocean will observe what it’s like for the body to be in a constant state of ketosis (a metabolic state where the body burns fat instead of glucose). This will give a baseline of what deep space might be like for the human body.

USF continues to strive for excellence and get acknowledged for their good works being done. It is an honor to have been picked over your peers, especially in academia. This is the kind of action that puts a college on the map for new students coming in. College is a world of headlines and the more you are in the headlines publicizing your good works, the more up-and-coming students send in their applications. School officials’ responsibility, primarily, in promoting their academic profile is to attract students. Positive publicity generates students who want to be part of a higher-education school that will foster their education and career goals. Positive ongoing publicity brings all kinds of opportunities as well – too many to be mentioned.

This is a PR WIN as this is the kind of recognition that will get new science students interested in USF – this is the kind of news that can EXPAND the university. It positions USF in the spotlight and is a great WIN for USF and Tampa.

Go Bulls!

1 J. Irwin “USF and Tampa could lose big under Trump budget cuts,” www.bizjournals.com/tampabay March 06, 2017

2 J. Irwin “USF professor tapped as only non-astronaut for Mars-related research expedition,” www.bizjournals.com/tampabay June 08, 2017

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