#PRWin: Strayer U Redefines “Baller Shot Caller”

ballershotcallerAre you ready and prepared for a PR campaign that is designed to enrich our lives and even the lives of friends and family? Well, take a look at the efforts being made by Strayer University in Herndon, Virginia. The good folks at Strayer have taken it upon themselves to redefine the word success from something that stresses financial gains and approvals to what success, in truth, really is. According to the Merriam-Webster Dictionary, success is “the fact of getting or achieving wealth, respect, or fame.”

Two years ago Strayer conducted a comprehensive survey and determined that this definition was outdated, outmoded and in strong need of an update.  90% of the over 2,000 American surveyed believe that success is more about personal happiness than it is about the more material possessions or status. Just under 70% feel that success has to do with achieving goals, whereas 66% defined success as “having good relationships with friends and family.” 60% related that is it “loving what you do for a living.” Check it out, only 20% said it was about accumulating monetary reward.

Strayer would like to see the definition of success extended to: “Happiness derived from good relationships and the attainment of personal goals.”

Here is our clients’ daughter starring in the Strayer University video with Anthony Anderson>> (click on the picture below)>>


Needless to say, this is a brilliant idea and campaign that not only helps the individual, but positions Strayer as a thought leader. If nothing else this campaign has brought bountiful attention to Strayer and given people an opportunity to rethink success!

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