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#PRWIN: Google is NYC’s Billion-Dollar “Good Neighbor”

#PRWIN: Google is NYC’s Billion-Dollar “Good Neighbor”

Continuing on with the theme of Big Tech, Google is offering New York City something to celebrate. The company plans to invest more than $1 billion in a new campus split between Chelsea and Hudson Square, which will likely double the amount of “Googlers” working in the city in the next ten years and continue NYC’s increasing presence as a hub for tech.1

“New York City continues to be a great source of diverse, world-class talent,” Google/Alphabet CFO Ruth Porat said in a company announcement.2 Google has been slowly adding to its offices in the city since 2000, when it first opened a NY base for advertising sales.3

Google also understands its responsibility as a community partner—in Porat’s words, “we have a responsibility to support the communities we call home.”

  • Since 2011, Google has contributed more than $150 million in grants and employee-matched giving to New York nonprofit institutions.
  • They’ve worked with the New York Public Library to provide free WiFi hotspots, and hosted women-in-tech organizations as well as Cornell Tech while their new permanent campus was under construction.4
  • Google also paid for a new ferry stop at Pier 57 along the Hudson, where the company rents office space. Manhattan borough president Gale Brewer has referred to Google, in this regard, as a “good neighbor.”5

Contrast this approach to the one taken by other tech giant Amazon when looking to select a location for a new major campus: a “Hunger Games” style fight among cities that ended with Amazon gobbling up tax benefits and providing little community investment. After entertaining elaborate proposals from cities all over the nation, Amazon finally selected Long Island City, where it requested $3 billion in tax benefits and government grants without much (other than job creation) in return.6

Let’s give credit where credit is due, though—job creation is huge. But when you’re a player at the level of Google or Amazon, giving back to your community commensurate with your success is part of society’s moral code. That, folks, is public relations. That’s the way the game works.

Authorities at Google luckily recognize that the company’s level of success and influence means they have the privilege and even the responsibility of being able to truly change communities for the better and make a difference. To that note, William Floyd, Google’s head of external affairs in New York, said, “We’ve been growing steadily for the past 18 years without heralding trumpets, or asking for support from the government.”.7

It’s why Google gets kudos: It’s not just the right thing to do, it’s GREAT PR.

  1. Nicas, Jack, et al. “New Google Campus Accelerates Tech’s March Into New York.” The New York Times, The New York Times, 17 Dec. 2018, nytimes.com/2018/12/17/technology/google-new-york-campus.html.
  2. Porat, Ruth. “Google Hudson Square: Our Expanded New York Campus.” Google, Google, 17 Dec. 2018, blog.google/inside-google/company-announcements/google-hudson-square-our-expanded-new-york-campus/.
  3. Nicas, Jack, et al. “New Google Campus Accelerates Tech’s March Into New York.” The New York Times, The New York Times, 17 Dec. 2018, nytimes.com/2018/12/17/technology/google-new-york-campus.html.
  4. Porat, Ruth. “Google Hudson Square: Our Expanded New York Campus.” Google, Google, 17 Dec. 2018, blog.google/inside-google/company-announcements/google-hudson-square-our-expanded-new-york-campus/.
  5. Nicas, Jack, et al. “New Google Campus Accelerates Tech’s March Into New York.” The New York Times, The New York Times, 17 Dec. 2018, nytimes.com/2018/12/17/technology/google-new-york-campus.html.
  6. Steinbuch, Yaron. “Now Google Is Bringing a New $1B Campus to New York City.” New York Post, New York Post, 17 Dec. 2018, nypost.com/2018/12/17/now-google-is-bringing-a-new-1b-campus-to-new-york-city/.
  7. Nicas, Jack, et al. “New Google Campus Accelerates Tech’s March Into New York.” The New York Times, The New York Times, 17 Dec. 2018, nytimes.com/2018/12/17/technology/google-new-york-campus.html.

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