Pro Bono Application

“PR brings endorsement and credibility to the message.”
—Michael Mendenhall

JoTo PR was founded on the premise that “business” doesn’t exist to simply “make money”. Business exists to improve the quality of life and make our world a better place. In that light, the importance of well-intentioned non-profit organizations cannot be overstated. When you do business right, and when you do non-profit right – with the goal of a better planet – the two sectors interlock in extraordinary ways. It is also true that both continue to struggle as they forge their way in the New Economy.

Karla Jo Helms, JoTo PR CEO, made the expansion of non-profit groups integral to JoTo PR’s mission by setting up an entire department dedicated to doing PR for non-profits. In that spirit, Karla Jo and the JoTo PR team decided to take it to the next level:

For every client campaign sold, we will commit to helping a qualified non-profit organization with JoTo PR services.

This application exists for you to tell us more about your organization, what help you feel you need, and how we can assist you in making the world a better place.

All decisions will be made on the following criteria:

  • The organization must be a 501(C) organization.
  • The organization is helping others, and is helping to make the world a better place.
  • The resources JoTo PR currently has available for pro bono work.

JoTo PR takes on pro bono clients based on current available resources, e.g. writers, PRs and other experts on our team that have pro bono openings on their roster, as well as funds set aside for pro bono work. We are constantly helping out our community and typically have a waiting list of pro bono applicants up to one year in advance. Sometimes openings can become available sooner.

There is one other stipulation: A 501(C) group that has been selected for pro bono work must be willing to “put some skin in the game”, which is to say that your group will most certainly benefit from PR services in terms of public awareness, funds raised and sphere of influence – that’s what PR is all about – so JoTo PR will ask for a nominal fee commensurate with the scope of work. The primary reason for this: We have found, without exception, that when a 501(C) group contributes in this way, the group itself benefits. Where this step has been omitted, the group doesn’t fare as well, not because its intentions are anything but stellar, but because of the basic “laws of exchange” that apply to all commerce – all in addition to the fact that it does take funds and energy to continue to operate and expand our non-profit department.

If you are approved, JoTo PR will request that you write a testimonial for our use. Video testimonials are preferred. For any event JoTo PR helps organize for you, we request that the JoTo logo be prominently displayed on your promotional pieces in proportion to the amount of work done.

PR is a potent and powerful force for change. It changes public perception and motivates people to action. In the non-profit sector, it is vital for the accomplishment of humanitarian aims.

If you feel your non-profit group may qualify for this rare opportunity, please fill out this application:

Pro Bono Application

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Advice Disclaimer. This information is not intended to be a substitute for professional public relations or legal advice. Do not disregard professional legal advice or delay seeking professional PR or legal advice because of something you have read here. Contact an attorney to obtain advice on any particular legal issue or problem. Use of this Web site or any of its e-mail links do not create an agency-client relationship between JoTo PR and the user.