PR & Publicity: Media is going more digital and what you need to know

jeff-bezos-washington-postThe Washington Post Co. recently agreed to sell its flagship newspaper to founder and chief executive Jeffrey P. Bezos, bringing a new facet to one of America’s leading news organizations after four generations. What does this mean for media – and PR & publicity – as we know it?

“The media industry and news consumers alike were shocked at this week’s revelation that the Washington Post Co. agreed this week to sell its flagship newspaper to founder and chief executive Jeff Bezos, who will pay $250 million in cash for the Post and affiliated publications.” (1)

At JoTo PR, we weren’t.  As referenced in last week’s JoTo MoJo regarding Social Media PR, the internet has served as a milestone for reporting and journalism – the rush to be first is more intense than ever and the public relies, often blindly so, on the internet for much of its information. Jeff Bezos hit the nail on the head with his poignant statement:

“… The Internet is transforming almost every element of the news business—shortening news cycles, eroding long-reliable revenue sources, and enabling new kinds of competition, some of which bear little or no news-gathering costs. There is no map, and charting a path ahead will not be easy. We will need to invent, which means we will need to experiment. Our touchstone will be readers, understanding what they care about—government, local leaders, restaurant openings, scout troops, businesses, charities, governors, sports—and working backwards from there.”

There is no time like now to make your voice known in the media – to the target markets that mean business to you.

  • Who do you need to tell your story?
  • Who do you need to be considered an expert to?
  • Who do you need more business from?

24/7 News Cycle

Like it or not, we have a 24/7 news cycle and that is not going away – it will get more intense, more digital, competition will be heavy – but those that forge the relationships with PR firms that understand this new evolution, are already prepared and know the digital landscape are going to be the agencies that will lead the communications of the masses – and help you stand out above the noise.

Let us tell your story.  Our clients do and they routinely get more business. And they are becoming industry leaders 30% faster than their competitors on routine.

Contact JoTo PR today – 888-202-4614

  1. “Why Does Jeff Bezos Want the Washington Post?” Bulldog Reporter, 06 Aug. 2013. Web. 08 Aug. 2013.

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