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PR in Politics: Historical Political Slogans

trump-overcomb-2012-219x300.jpgPolitical PR is on the brain these days – RNC 2012 andFront Row Tampa Bay is happening in Tampa this month so I got on a kick to find past political slogans.

Merriam Webster defines “slogan” as:

  • : a war cry especially of a Scottish clan
  • : a word or phrase used to express a characteristic position or stand or a goal to be achieved
  • : a brief attention-getting phrase used in advertising or promotion


[DERIVATION: alteration of earlier slogorn, from Scottish Gaelic sluagh-ghairm, from sluagh army, host + gairm cry]  First Known Use: 1513
Slogan was a initially battle cry – designed to gear up the troops to take action – and the action that you wanted if you were the commander or the ruler leading the charge. It started being defined for politics in 1704, so they say – I am sure it started way earlier. And then slogans started to be used in advertising. Regardless, the use of slogans fall under the realm of Public Relations. It’s an idea that someone wants others to “get” and adopt is as their own and then ACT based on that concept. Below are some historical political PR slogans – sometimes the action they are trying to being about is about focusing on the future, remembering the past – or even on what they wanted their constituents to think about the person himself:

  1. 1916        Woodrow Wilson      He kept us out of war
  2. 1920        Warren G. Harding   Return to normalcy
  3. 1924        Calvin Coolidge        Keep cool with Coolidge
  4. 1928        Herbert Hoover         A chicken in every pot and a car in every garage
  5. 1952        Dwight Eisenhower   I Like Ike
  6. 1956        Dwight Eisenhower   Peace and Prosperity
  7. 1960        Richard Nixon           For the future

But the proof is always in the pudding in PR. Did they make their slogans come true? I see at least one above that did not…his later “slogan” was “I am not a crook!”Here’s a great web site with political slogans past and present. I think you will get a kick out of them. And here’s our slogan – JoTo PR, we put you on the map!

~Karla Jo
JoTo PR CEO

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