“Our scientists and engineers are the ones that are tackling our grandest challenges,
[but] if we don’t know about it and understand it, then the work isn’t done.”
— Melissa Marshall, Communications Professor Penn State
A fundamental element of public relations—gaining public understanding and acceptance—is explaining the features and benefits your company provides to its stakeholders.
This short (less than five minutes) TED Talk is filled with tips on how to scientists and engineers can explain their work so that non-technical audiences can understand and appreciate it.
While produced for the scientific community, the Public Relations lesson from Melissa Marshall (a Communications Professor at Penn State University) is universal across all industries and professions – how to tell your story.
In just four minutes, she shares powerful tips on presenting complex ideas to a general audience.
Take away: You can clearly communicate without compromising your ideas.