Yep, the Aflac duck made the PR Hall of Fame. I wrote about them in our JoTo MoJo blog…the story bears repeating here.
The Aflac duck is a great example of positioning…meaning the position one places (their company or product) in the minds of their consumers. I may not know exactly what Aflac does, but I know it is insurance. And if I think of insurance, I instantly think of Aflac when I think of a well-known brand.
So, it is no surprise to me that an obscure name like Aflac needed some great creativity and a strong-long strategy to ensconce it into people’s minds. Their ad agency really did well here. The proof is in the longevity of the campaign. Kudos!
I never thought I would ever say this but the Aflac duck rules. Yes that annoying quacker has made a substantial move in the PR world and has waddled his way into fame and fortune. From the press release:
“Aflac, the insurance company that helps employers provide workers with a financial safety net at no direct cost to their business, announced today that its beloved icon, the Aflac Duck, has been selected as a member of the 2011 class of the Platinum PR Hall of Fame. Selected by the editorial staff of PR News, Hall of Fame inductees were chosen from a pool of PR campaigns that have been in existence for at least three years and have had a significant impact in the public relations industry.”