PR: Going From “Poor ROI” to “Profitable Results”


“PR.” Ugh. Are there any two letters more objectionable in the whole business world?

Yet… for a business to reach its full potential, especially in today’s social media, internet world, effective Public Relations is an absolute necessity, whether we like it or not.

To market your business without effective PR leading the way can result in a great waste of money and effort. Said differently, effective PR can greatly increase the impact of your marketing dollars and efforts.

Let’s look at why PR has a bad name, and more importantly, how to make PR effective for your business.

Why PR has a bad name

Many firms have given PR a bad name because they simply over-promise and under-deliver. They hook you in by promising big splashes in prominent media outlets that are supposed to get you plenty of click-throughs and “impressions.” But does that translate to ROI? Rarely.

What’s vague, is how a PR firm’s “big-fish” media placements translate to money for you. And when their “strategy” (or lack thereof) fails to deliver the results, they tell you, “We’re trying.” Or, “There are just no guarantees.”

In short, the whole field of PR feels wishy-washy. I mean, how does getting your name out there translate to results, really? How does a positive reputation lead to revenue growth?

Effective Public Relations

At JOTO PR, we make sure getting your name out there translates to $$$$-results. We disseminate your positive reputation through a series of strategic PR media placements in such a way to achieve revenue growth. Nothing wishy-washy about it.

In fact, that’s why we commit to tracking your revenue and measuring your ROI alongside our media placements, so that you can be sure you’re getting results (and we can know that we’re doing our job!). You should be able to see that your input has an output. Other firms will do anything to avoid getting a real handle on the dollars and cents, because to them, “PR is more an art than a science,” and “there’s nothing is more fickle than the court of public opinion.”

Wrong! We want to know we’re making progress, and with our strategy of consistent and substantive hits that snowball across media outlets at all levels, you can be sure that you’ll see a response in your revenues and in your perception as an opinion leader in your field.

We start off on the right foot by providing our prospective clients with a free consultation that’s full of hard-hitting facts and information designed to give a real picture of your PR prognosis. It’s not a thinly-disguised sales presentation.

We give you a 30-minute free consultation that covers the following:

  • Our Stages of PR ROI: Disruption, Exposure, Influence (the three main components), and finally, Power. These are our guideposts on your roadmap to ROI
  • Where You’re Losing Revenue from Poor PR Strategy: We’ll take an objective and no-nonsense look at what your PR strategy is today and where you could be doing better. There will almost always be measures you’re not taking, or more efficient uses of your resources – often in places you hadn’t even thought of.
  • Where You Have Potential PR Liabilities: Could there be a crisis on the horizon that you either can’t see or have, ahem, refused to see? We’ll inspect these areas where you may be vulnerable to a PR crisis and advise you on what missteps to avoid.
  • Timeline for You to Reach Key Opinion Leader Status: We give you the true estimation of effort that it would take for your company to reach prime opinion leader status in your field, including your advantages and barriers and how you stack up against your competition.

This free, no-obligation consult is a preview of how we do everything at JOTO PR: by starting at Point A to chart a clear, logical course to Point B. No “elephant in the room,” because we already know most “PR” sucks! And no wishy-washy, pull-a-rabbit-out-of-the-hat PR “wizardry.” Just clear expectations, clear strategy, and clear results.

If receiving a consultation sounds good to you, or this email has sparked questions or comments, give us a call at 888.202.4614 or drop us a line anytime.

Or Contact:  JoTo PR for a Complimentary PR Consultation

Don’t’ forget: You can also learn more by getting a copy of our ROI eBook.

Talk to you soon,


Karla Jo Helms

Chief Evangelist and Anti-PR Strategist
888-202-4611 x802
JoTo PR Disruptors

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