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PR creates street cred

Street Cred – (~Urban Dictionary)

  1. commanding a level of respect in an urban environment due to experience in or knowledge of issues affecting those environments. He’s been thru it all.   His street cred is undeniable.
  2. your “coolness” factor

Ahhh you gotta love our JoTo-Ism’s. Carrying the torch for PR is not a lonely job – especially when you have clients that get their marketing boost from your public relations program.  Check out some of our fantastic clients below who are making waves in the media.


Winter the Dolphin hires an attorney:
 Johnson, Pope, Bokor, Ruppel & Burns is the largest law firm in Pinellas County. It was no surprise when their Intellectual Property Litigation Attorney, Frank Jakes, was asked to represent the CMA dolphin, Winter, in contract negotiations for the major motion film, The Dolphin Tale, that was filmed here in Clearwater. Johnson Pope Goes to Hollywood was the PR cry that garnered them quite a bit of press before the movie premier!

To read just one of the articles and the rest of the proof of how PR creates street cred – click here:


Advice Disclaimer. This information is not intended to be a substitute for professional public relations or legal advice. Do not disregard professional legal advice or delay seeking professional PR or legal advice because of something you have read here. Contact an attorney to obtain advice on any particular legal issue or problem. Use of this Web site or any of its e-mail links do not create an agency-client relationship between JoTo PR and the user.