Content marketing may look like a new concept, but it’s been around for years – hundreds of them. If you want to drive sales, it’s impossible to do so without marketing your content. Every business today knows that it needs a solid content marketing strategy to stay a step ahead of their competitors. When gone about the wrong way, however, that seemingly profitable marketing idea could lead to a stream of unexpected financial losses.
With that in mind, here are some of the most common sales-sabotaging mistakes to avoid:
Practicing Black Hat SEO
Black hat SEO is a common way of increasing a site’s ranking on Google and other search engines. This is achieved by skillfully manipulating a particular page on the web. As productive as it sounds, doing black hat SEO goes against the terms of service of the search engine in question. Ensure every link you insert in your content serves a purpose. When outsourcing content, work only with creators who have intrinsic values in regards to SEO practices.
Overly Promoting Content
Content creators never realize it when they overdo their sales pitches. Not only is it counterproductive to your business, but your target audience may also find it somewhat irritating. Rather than boasting of how good your products or services are, prove your worthiness by mentioning achievements such as awards or opportunities. Third-party credibility, such as publicity, is the best form of trust-building in business. Doing this will get your message across without giving your target audience a YouTube ad experience.
Overlooking Consumer Needs
Every piece of content you create should speak to your target audience. Your content should focus on the essential aspects of your product or service that your buyers would want to learn more about. The frequent issues that customers want to know more about should be addressed in your content. If your content speaks to your target audience, then it’s bound to impact your sales and marketing efforts positively and significantly.
Inconsistent Content Length
Ensure the content you create is either long enough or short enough to put your message across. A sad fact about content creation is that there’s no such thing as the right length. This is where you need to rely on your judgment.
Provided your content is easy to read, concise, and clear, how long or short it turns out to be may not matter much.
Not Monitoring Your Content Performance
Following up on your marketing is the only way to find out whether your strategy is working or not. Track the metrics of your content via Google Analytics and make adjustments based on your current results. Improve on the successful practices and do away with the unsuccessful ones.JoTo PR understands what it takes to build a successful business through content marketing. Unlike other PR companies, we have what it takes to elevate different companies using the right marketing techniques. Contact us today to get in touch with our reliable team of expert creators.