April 2021
#JOTOPR: Which ABM Strategy Suits Your Business?
The last time I spoke about Account-based marketing (ABM), I laid out what it was and some awesome reasons why it can be a boon for your business. But first a quick review: ABM is the flipside of tra [...]
#PRFail: Burger King’s Goodwill Goes in the Wrong Direction
When do cross the ethical line in marketing? How do know you might be at risk for crossing it? Those answers not always going to be readily clear—but in every case, you should have them answered befo [...]
Critical Study Highlights Poor Physician Interactions with People with IDD Revealing Dire Need to Better Train MDs on IDD Healthcare
A recent survey showed how physicians are not prepared to offer quality care to people with Intellectual and Developmental Disabilities and it also revealed how nurses’ efforts are fruitless. Accordin [...]
Booming Latin American Ecommerce Market Holds Pitfalls for Unprepared
Import restrictions and local officialdom can hinder ecommerce merchants’ access to the booming Latin American market. SkyPostal’s A.J. Hernandez points out some of the region’s quirks and suggests wa [...]
Audience-Savvy Advertisers Find Golden Opportunity in Podcasts
Podcasting has emerged as a hot new media market. To make the most of the opportunities it offers, Rip Media Group CEO Maury Rogow counsels advertisers to double down on story and focus. (Hollywood [...]
Valor Capital Forms Partnership with BB&T now Truist to Drive Economic Growth
Valor Capital partners with BB&T now Truist via their latest development, committed to elevating their local community and driving economic growth. (Clearwater, FL—April 5, 2021) Nicole Peters [...]
Limited Luxury Florida Real Estate Inventory: Serena by the Sea’s Kick-Off for Buyers in Celebrity Style
The exodus to the Gulf Coast of Florida from high-density, high-tax states is accelerating a real estate boom but demand exceeds supply, which have Brokers/Realtors vying for the top real estate spots [...]
March 2021
#PRFail: The Dept. of Education Gets Schooled on an Historic Name
Have you ever been annoyed when someone misspells your name? Then it shouldn’t come as a surprise when people got a little more than miffed when a voice of authority in education of all things bungle [...]
You Want Influencers – But What Kind? (Yeah, There’s More Than One)
You’ve probably heard of them. They’re often celebrities or public figures that have taken to social media. Sometimes they’re “regular people” who gained influencer status by imparting wisdom that he [...]
InsurTech Products Lead Digital Revolution of Outdated Industry
Outdated mortality tables and a refusal to move into the digital age means millions of consumers have been left behind when it comes to life insurance. New insurance technology is helping those people [...]
Could ‘Hospitals Without Walls’ Be the New Normal for Telehealth and Remote Patient Monitoring?
Slowly but surely, the toll of the COVID-19 pandemic is lessening, with millions of vaccines on their way to help bring life back to something resembling normal but in the interim, telehealth and remo [...]
#PRFail: Snapchat Offends with Bob Marley Filter, Then Asians
You’d think that Snapchat would have learned from their Bob Marley debacle – but nope. Instead, they went and offended Asians. Let me catch you up: A few years back, then upstart social media platform [...]
#JOTOPR: Account-Based Marketing Is A True Cross-Team Win
Like many businesses, the marketing and sales departments often keep to their own silos, rarely interacting directly, and almost never collaborating. They may share the same goals, but they play diff [...]
Better CDL Training Essential as Trucker Fatalities Reach Highest Levels Since 1988
A preliminary report from the federal government shows U.S. trucker fatalities at a 30-year high. ATS’s John Kearney cites wider use of simulation training as key to accident reduction. (St. Peters [...]
Ensurem Accepts Strategic Acquisition by Private Investment Firm 777 Partners
Ensurem Accepts Strategic Acquisition by Private Investment Firm 777 Partners Ensurem, a Florida-based insurance technology and product distribution company, announces its acquisition by 777 Partn [...]
#PRFail: Sports Direct Fumbles When Pretending to Care
When the UK's largest sporting goods retailer, Sports Direct decided they were going to help during the Covid-19 pandemic, it became quite apparent that their kind of “help” was really just a transpa [...]
5 Kinds of Partnerships Leading to Increased Revenue
If You Market Podcast Hosts Sky Cassidy and Karla Jo Helms interview Amanda Nielsen about the power partnerships offer companies when deployed successfully. An expert in relationships between SAS comp [...]
New Medicare Ruling Speeds Approval of Innovative Healthcare Technology
A new Medicare approval procedure will ease seniors’ access to potentially lifesaving technology. Ensurem CEO Dave Rich says the new ruling may lead to devices that would otherwise not have been devel [...]
Rural Hospital Expansion Praised for Pushing Forward During Pandemic
An uncertain national economy and an unrelenting pandemic did not stop Fairfield Memorial Hospital from moving forward with their $24 million expansion. The ambitious project, which includes a new ort [...]
Because Emergencies Happen, Fast Transport is Essential, Not Luxury
Not all emergencies are medical, as we’re reminded by Sim Shain, CEO of Paraflight EMS and Aviation. Travel is difficult under the best of circumstances and when emergencies happen, those involved don [...]
#PRFail: AstraZeneca Doesn’t Tell Their Whole Story
It’s great when you have an awesomely newsworthy story to share. You definitely want as many eyes on you, but that doesn’t mean you should be cherry-picking your own story for the most positive react [...]
Valor Capital Holds First Broker Event for $70M Serena by the Sea
Real estate developer Valor Capital debuted their newest luxury condominium development, Serena by the Sea, at a premier broker event held at the Capitol Theatre in downtown Clearwater, FL, on Friday, [...]
#PRFail – When SunnyD Got Depressed
With just one tweet, you can turn a day of fun into a PR debacle. Case in point: Sunny D’s Super Bowl LIII diss. Not every football matchup is guaranteed to be an exciting time, including Super Bowl [...]
Are You a Relic & Don’t Know It?
10 Reasons Your B2B Brand NEEDS to Be Using Social Media 2020 may have the year of the rat, but it will in all likelihood will be remembered as the year of the pandemic. 2021 is the year of the Ox, b [...]
Recent Ads Reflect Marketers’ Disconnect from Reality
In today’s polarized society, brands struggle to build their messages on common ground. This effort, suggests Rip Media CEO Maury Rogow, while understandable, may yield less than optimum results. ( [...]
