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#PRFail: Burger King’s Goodwill Goes in the Wrong Direction

When do cross the ethical line in marketing? How do know you might be at risk for crossing it? Those answers not always going to be readily clear—but in every case, you should have them answered befo [...]

#PRFail: The Dept. of Education Gets Schooled on an Historic Name

Have you ever been annoyed when someone misspells your name? Then it shouldn’t come as a surprise when people got a little more than miffed when a voice of authority in education of all things bungle [...]

You Want Influencers – But What Kind? (Yeah, There’s More Than One)

You’ve probably heard of them. They’re often celebrities or public figures that have taken to social media. Sometimes they’re “regular people” who gained influencer status by imparting wisdom that he [...]

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