I spent most of my day yesterday speaking to a group of business owners from across the country on the difference between PR & marketing and wish I had this article to use as an example. Social media is a wonderful tool for PR and when a business uses it for PR and not for marketing they have the potential to really reach a segment of their target market – provided of course that their target market uses social media. To read the full story written by Irina Slutsky just click here adage.com
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