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New Year’s Resolutions for the 21st Century

New Year’s Resolutions for the 21st Century

The New Year is a time of rebirth, forging ahead and creating—or recreating your future. We have highlighted some magical accomplishments of people who achieved extraordinary actions following their New Year’s Resolutions—making them more than mere mortals.

Ahhhh, New Year’s Eve and New Year’s Day. It’s not just about eating black-eyed peas, cornbread and greens for good luck. Or 12 grapes as the clock strikes midnight. Or scaring off misfortune with fireworks. It’s also about the future.

Each year, as New Year’s Eve approaches people are filled with hope for what the future will bring in the new year. 88% of those who set New Year’s resolutions fail despite confidence in success that 52% felt at the beginning. Should people turn their backs on such lofty resolves or continue to forge ahead and turn over a new leaf?

In 1954 J.R.R. Tolkien resolved “This year, I will write War and Peace.” He took an entire year to do so, keeping it a secret from his publisher. Upon submitting his completed masterpiece, he learned that Leo Tolstoy had written War and Peace in 1867. Dejected, he forged ahead and wrote The Lord of the Rings in the last 5 days of the year. (I loved that trilogy…great read!)

On one New Year’s Eve in the early 1960s Paul McCartney resolved to “become a star in the musical world by 1995.” Obviously, the resolution was a tad understated, as by 1995 he was already one of the brightest musical lights of our time.

In the 1930s Cambridge mathematician Godfrey Hardy aimed high on New Year’s Eve, resolving to become the first President of the USSR, Great Britain and Germany simultaneously and prove the Riemann Hypothesis. Close. He didn’t prove the hypothesis, but one of his pupils did.

Babe Ruth wasn’t always a stellar baseball player. He was described as a ‘capable’ player in 1914 and signed to a professional team. Through all of his records in home runs he also had to turn a leaf regarding the number of times he struck out. Good thing he forged ahead—giving us the iconic ‘greatest baseball player of all time.’

It’s human nature to want to expand one’s mind, accomplish great things, and right wrongs or failures and New Year’s Eve seems as good a time as any to jump on the bandwagon. Case in point from 1512: “This year I will make a name for myself.”   Anonymous.

What’s YOUR resolution for 2019?

Happy New Year from all of us at JOTO PR!

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It’s the end of the year, the time to make plans for next year while saving on taxes this year. An investment in a disruptive public relations campaign can save on taxes, and a conversation with myself or one of my team can help you plan for 2019.

Give us a call if you’re interested in a super-charged campaign that will get you tons of priceless media exposure, save you money and at the same time, get a tax write-off as a business expense before the end of the year!

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Love,

Karla Jo Helms
CEO, JOTO PR


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