New Ford Explorer to make debut on Facebook


As Ford Motor attempts to make itself more relevant to the masses, it’s taking a unique marketing approach for the all-new Ford Explorer: launching it on Facebook instead of at an auto show. Makes sense, considering customers may more likely be found hanging out online at the social-networking site with nearly 500 million members. “We live in a 140-character society,” says Scott Monty, Ford’s head of social media, referring to the Twitter character limit. “When we have people’s attention, we want to make sure it sticks.” to read the full article in USAToday click

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