Client in the News: Monica Eaton Cardone Featured in eWeek

Client in the News: Monica Eaton Cardone Featured in eWeekMeet Monica Eaton-Cardone, an accomplished entrepreneur, speaker, author and industry thought leader who is internationally recognized for her expertise in risk management, chargeback mitigation, fraud prevention and merchant education. Eaton-Cardone found her calling as an entrepreneur when she sold her first business at the age of 19. She later became an eCommerce merchant; and after grappling with chargebacks and fraud, she took it upon herself to develop a comprehensive, robust solution that combined agile technologies and human insights.

What’s Up?
An article in eWeek entitled Banking Industry Needs to Get as ‘Frictionless’ as Fintech

eWeek, a daily online news magazine, is written for information technology professionals, government agencies, educational institutions, nonprofit organizations and corporate executives. It features breaking technology news and in-depth analysis and reviews targeted toward IT decision-makers on building their enterprise infrastructure. It offers reviews of new hardware and software, coverage of notable conferences, useful applications, in-depth case studies, company profiles and up-to-date information on enterprise topics, Linux, Java, mobile communications/wireless, storage, telecom expense management, networking and security.

As the line between tech and finance continues to dissolve, consumers want banking experiences that are as frictionless as an Amazon order, says one expert. Fintech (financial technology) companies continue to be a threat to traditional financial services companies, which need to make changes if they’re to hold on to much more of their market share, the data and experts agree.

A late August report from NTT Data shared that 64 percent of banks see Fintech as a threat; nearly half of U.S. consumers already have an account with a Fintech provider, and 22 percent of consumers described Fintech offerings as “how banking should be.”

Peter Olynick, senior practice lead of retail banking for NTT, said at the report’s release that consumers “want a better experience by the latest technologies and they don’t really care who is delivering it.”

Monica Eaton-Cardone, CIO and founder of Global Risk Technologies and COO and founder of Chargebacks911, agrees. “We’re in the age of consumer entitlement,” she told eWEEK. “It used to be that the No. 1 priority [in e-commerce] was security. … Today, the top-ranking interest, certainly among Millennials, is instant gratification. They want frictionless methodologies.”

This coverage in eWeek is directly in line with the agency’s goal of expanding Monica Eaton-Cardone’s sphere of influence into a higher tier so that she can create positive change to the business world and its impact on society.

Calculation (600,990 is the number of actual targeted readers that read this article.) This online magazine reaches 1,183,400 individual readers per month, each of whom has chosen it for its specific content and targeted audience. A win-win for all.

Do you have a story to tell? One that needs to be shared? JoTo PR puts – and keeps – you on the map!TM

Advice Disclaimer. This information is not intended to be a substitute for professional public relations or legal advice. Do not disregard professional legal advice or delay seeking professional PR or legal advice because of something you have read here. Contact an attorney to obtain advice on any particular legal issue or problem. Use of this Web site or any of its e-mail links do not create an agency-client relationship between JoTo PR and the user.