Blog

Miller Lets New Craft Brew Speak for Itself With Social Campaign

Miller Lets New Craft Brew Speak for Itself With Social Campaign

Every Colorado Native label is affixed with a “SnapTag,” which, if photographed on a mobile device and e-mailed to a specified phone number, allows the brand to begin a conversation with its drinkers.

After e-mailing in a picture of the logo, a drinker will first get a reply asking for their birthday. If they say they’re older than 21, they’ll be queried with Colorado-centric trivia about their hobbies and interests, and the database will remember the answers and use them to craft future communications and offers to each individual drinker.

To read the full article just click here adage.com

Leave a Comment

Your email address will not be published. Required fields are marked *


Advice Disclaimer. This information is not intended to be a substitute for professional public relations or legal advice. Do not disregard professional legal advice or delay seeking professional PR or legal advice because of something you have read here. Contact an attorney to obtain advice on any particular legal issue or problem. Use of this Web site or any of its e-mail links do not create an agency-client relationship between JoTo PR and the user.