If your business hasn’t yet tackled Twitter marketing, now is a fantastic time to start. With over 330 million monthly active users, Twitter is an extremely popular social network with a ton of marketing potential—if you know how to harness it.
While the network is rife with potential, it might feel difficult to determine exactly how to engage with people and get your followers to interact with you—which is why we’ve assembled our top tips for getting your audience to engage.
Tips to Get More Engagement on Twitter
Share images with your tweets when possible. While not every tweet will be an appropriate spot to include an image, it’s been found that tweets with pictures were retweeted 150% more than those without—so it’s a good idea to mix them in when you can.
Make use of Twitter polls. The Twitter polling feature is a great way to get your audience to engage with your tweets and a smart way to conduct a bit of market research of your own. Whether your polls are lighthearted, brand-focused or (ideally) a mix of both, they can get some serious responses if they’re set up correctly.
Use the Pinned Tweet feature. Have a tweet that stands out, performed exceptionally well or provides great context to your brand? Make sure to pin it to the top so it’s the first thing users see when they hit your page.
Utilize graphics that can stand on their own. Many users are hesitant to click a link from a company they don’t know well, but standalone graphics require no clicking at all. Create graphics that convey the information entirely in the image so people will see it and feel confident in sharing.
Tweet when your followers are likely to see it. Twitter’s analytics provide a lot of insight regarding when your followers are the most active, so if you want to increase the chances of your tweets being seen, schedule them around those times. While the algorithm will serve up a mix of old and new tweets on users’ feeds, it doesn’t hurt to catch people when they’re already scrolling.
Are you ready to take your Twitter strategy to the next level? Our social media marketing services can help. Learn more today and get in touch with any questions.