JoTo ToGo: what it takes to create a successful PR campaign

Have you ever wondered what it takes to create a successful PR campaign? UK blogger Stephen Davies has put together “12 steps to a successful PR campaign.” As he puts it “Campaigns are a significant part of the public relations profession and should be carried out with meticulous planning and thorough management. Specific step-by-step measures should be taken when planning any PR campaign to ensure it meets the objectives set or, in other words, achieves what needs to be achieved.”

This article is one of the best – kudos to Stephen ‘s Sub:Stantail: 12 Steps to a successful PR campaign.

Leave a Comment

Your email address will not be published. Required fields are marked *

Advice Disclaimer. This information is not intended to be a substitute for professional public relations or legal advice. Do not disregard professional legal advice or delay seeking professional PR or legal advice because of something you have read here. Contact an attorney to obtain advice on any particular legal issue or problem. Use of this Web site or any of its e-mail links do not create an agency-client relationship between JoTo PR and the user.