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JoTo ToGo: what it takes to create a successful PR campaign

Have you ever wondered what it takes to create a successful PR campaign? UK blogger Stephen Davies has put together “12 steps to a successful PR campaign.” As he puts it “Campaigns are a significant part of the public relations profession and should be carried out with meticulous planning and thorough management. Specific step-by-step measures should be taken when planning any PR campaign to ensure it meets the objectives set or, in other words, achieves what needs to be achieved.”

This article is one of the best – kudos to Stephen ‘s Sub:Stantail: 12 Steps to a successful PR campaign.  http://stedavies.com/2006/06/12-steps-to-a-successful-pr-campaign/


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