This Thai Pantene television commercial is simply brilliant. It tells the story of a deaf and mute girl who learns to play the violin against all odds. One of the most touching ads I have ever seen. It runs the gamut of emotions and from a PR and marketing point of view it perfectly positions Pantene as a company that cares – note the tagline at the end – You Can Shine! What a perfect way to put their company not just in the heads of their customers but also their hearts.