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JoTo ToGo: Seth Godin on the Tribes We Lead

We once again turn to Marketing Guru Seth Godin with this presentation at a TED conference in 2009. It is a very valuable lesson about a new basic fundamental in marketing. Seth argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.


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