fbpx
 

Blog

JoTo ToGo – Great Article on Using Social Media

JoTo ToGo – Great Article on Using Social Media

2012-03-12How do media innovators weigh the various social, mobile and other technologies in terms of their potential for storytelling, audience engagement and revenue?

How do they separate hype from reality?

And how much pressure are they feeling from the executive suite to innovate on new platforms, vs. from their audience or simply from within?

Read this article called Social Media Lessons can be Gleaned by Media Innovators, by Steve Rubel of AdAge.


Advice Disclaimer. This information is not intended to be a substitute for professional public relations or legal advice. Do not disregard professional legal advice or delay seeking professional PR or legal advice because of something you have read here. Contact an attorney to obtain advice on any particular legal issue or problem. Use of this Web site or any of its e-mail links do not create an agency-client relationship between JoTo PR and the user.